Digital Seat Media Transforms Imagine Dragons VIP Fan Experience on Mercury World Tour in Partnership with RedPeg Marketing
Partnership marks startup’s first world music tour integration
– Digital Seat Media, a real-time fan engagement technology platform, announced a partnership with RedPeg Marketing, an independent, award-winning experiential marketing agency, as part of the company’s integration with multi-platinum, Grammy Award-winning American pop rock band, Imagine Dragons, bringing fans a first of its kind VIP experience on the 2022 Mercury World Tour.
Throughout the first leg of the tour spanning 17 U.S. shows, Digital Seat Media offered VIP ticket holders an Imagine Dragons VIP card via mobile wallet, unique to their ticketing package, providing access to real-time updates leading up to their concert date and during the event. These included mobile push notifications for parking, event entry, location, merchandise pick-up, seating location, early entry times, and more.
The Digital Seat platform provided VIP fans with a seamless experience from beginning to end, with 48 percent of VIP ticket purchasers adding the VIP card to their mobile wallet. Digital Seat Media will continue integrating on the Mercury Tour through all Canadian and European stops over the next four months, totaling 40 tour dates.
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“We’re excited to offer new experiences for fans as we continue to integrate into the world of entertainment,” said Shea Fowler, VP of Music and Entertainment at Digital Seat Media. “The seamless experience the Digital Seat platform provides pre, post, and during a show makes the VIP experience that much more enjoyable. The capabilities of Digital Seat don’t just stop at VIP purchased fan activations, and we can’t wait to roll out more full-venue experiences in music, much like we have done in sports.”
As the market leader in fan engagement technology catering to fans in the sports and entertainment space, Digital Seat Media is connecting fans to both artists and brands like never before through its uniquely encoded QR code technology, all without downloading an app or needing wifi. The Digital Seat technology is currently available in over 40 venues representing over 1 million tags and has existing partnerships with some of the country’s top sports stadiums and professional teams. The partnership with RedPeg Marketing into the Imagine Dragons Mercury Tour is the first of many global live music partnerships, bringing their fan engagement platform to touring, offering streamlined fan engagement experiences, sponsor integration and valuable data for brands, labels, and sponsors.
“The Digital Seat integration has allowed us to provide Imagine Dragons’ biggest fans a seamless experience by delivering important information about their VIP program directly to their phones as they arrive at the show,” said Kristin Kidman, VP of Partner Services at RedPeg Marketing.
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