Browsing Tag

Sports

Industry Big Hitters Back Launch of Miroma SET to Serve Evolving Media Landscape in Sports, Entertainment & Technology

Miroma SET, the global audience and customer amplification company built for an evolving media landscape, has launched to provide clients with branding, marketing, advertising, creative design, digital product development, production and data analytics services in the sports, entertainment and tech sectors. The company will hire data scientists, engineers, and e-commerce experts as part of its overall focus on digitally transforming its suite of companies. Miroma SET is expected to reach more than $100 million in revenue…

Sports And Arts Promoters Companies Implement VR For Improved Spectator Experience

The Business Research Company’s Sports And Arts Promoters Global Market Report 2021: COVID-19 Impact And Recovery To 2030 Sports organizers are implementing virtual reality technology to improve the spectator experience in a sporting event. Virtual reality technology generates images, sounds and other sensations that simulates a physical presence in an imaginary environment. Clubs and teams are experimenting with simulated and 360-degree environments to enhance the match viewing experience of the fans by allowing them to…

William Hill Bets On Contentstack For Innovation And Market Growth

Sports betting and online gaming brand goes headless to enable constant digital evolution Contentstack, a leading content experience platform, today announced that William Hill, a global sports betting and online gaming brand, has chosen Contentstack as its core content experience platform, as part of an aggressive strategy to become a digitally led, internationally diverse business of scale built on constant customer-centric innovation. Powered by Contentstack, an entirely rebuilt online portfolio of William Hill…

Jellysmack Steps Into The Cage: The Global Creator Company Launches Its Media Partner Program With Premier MMA Sports Brand Combate Global

With the new partnership, Jellysmack will operate the fast-growing Hispanic brand's YouTube and Facebook platforms to optimize their reach and build their social communities. Today the global creator company Jellysmack has launched its brand-focused Media Partner Program with Combate Global, one of the fastest growing sports franchises in North America. With the Program, Jellysmack steps into the cage, or "La Jaula," with its cutting-edge technology and expertise to build Combate Global's social media presence. To begin,…

Comscore Announces Exclusive Multiyear TV Measurement Deal With Global Sports Marketing Agency Octagon

Amid ongoing challenges with tracking TV consumption, sports marketing and entertainment specialist turns to Comscore's television solutions for planning, buying and measurement Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that Octagon, the world's leading marketing and talent-management agency in sports, has signed a multiyear agreement to utilize Comscore's TV data for planning, buying and measurement. Under the agreement, Comscore will be the…

Inmar Intelligence Partners With NOCAP Sports To Enable Advertisers To Activate Collegiate Athletes As Influencers

Alliance provides a complete solution that enables advertisers to establish both short- and long-term promotional agreements with student-athletes to deliver authentic content to athletes’ highly engaged audiences Inmar Intelligence, a data-driven, technology-enabled services company, today announced its strategic alliance with NOCAP Sports, a comprehensive platform allowing collegiate athletes to compliantly monetize their name, image and likeness (NIL) for the first time. This agreement will empower Inmar Intelligence, a…

SportsEngine, Inc. Forms Partnership With Online Sporting Goods Marketplace, SidelineSwap

SportsEngine, Inc., an NBC Sports company and the leading provider of Sport Relationship Management software, announced today that it has formed a partnership with SidelineSwap, the online direct-to-consumer marketplace for new and used sporting goods. SidelineSwap's gear marketplace is available as part of the SportsEngine Gear offerings on sportsengine.com, the world's largest online youth sports directory. The SportsEngine Gear Marketplace provides users with an immersive experience to search for, buy and sell quality…

Greenfly Launches Fan Activation Software to Rapidly Crowdsource & Share Authentic Content

Enables teams, organizations and brands to seamlessly collect content in once click; organize and share back on social to drive deeper engagement with the most loyal communities Greenfly, the digital media exchange platform founded by former MLB All-Star and Dodger player Shawn Green, announced the launch of its new fan activation software, Greenfly +Engage. Through this automated, one-click technology, marketing teams at sports, entertainment and consumer brands can now gather, organize and publish authentic photos and…

Lyndon Campbell Joins MarketCast as New Head of Sports, Live Events and Brands

MarketCast announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of Sports, Live Events, and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities, and growth initiatives for sports, lifestyle brand, and live events clients, including Turnkey Intelligence, the sports fan research firm acquired by MarketCast in 2018 and rebranded earlier this year. Campbell will report to CEO, John…

Comscore Finds Consumers Shifting Focus to Sports and Outdoor Activities as Travel and Events Remain Largely Paused

Top Sports & Outdoor category websites saw an 86 percent year-over-year growth in May 2020 Consumer retail focus continues to shift significantly during the COVID-19 pandemic Spending and engagement across the retail sector continues to fluctuate across categories as millions of Americans remain at home during the COVID-19 pandemic. That's according to new research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, which shows consumers are shifting discretionary…

New Wi-Fi 6 Bundles from Extreme Networks Help Safely Bring Fans Back to Large Public Venues

High-Density Event and Venue Operations Kits Help IT Teams at Stadiums, Arenas, Ballparks, and Racetracks to Quickly Roll Out Digital Ticketing and Touchless Payments Ahead of Fall Season Extreme Networks, Inc., a cloud-driven networking company, announced availability of new, pre-packaged connectivity kits to help sports and entertainment venues accelerate digital transformation efforts and safely bring fans back to stadiums, arenas, ballparks, and racetracks. The Event and Venue Operations (EVO) kits provide…

Opinion: Exercise can be good for you and your country especially during a crisis like COVID-19

Public parks have been gated shut, beaches emptied and stadia deserted, as an unprecedented 2.5 billion people across the world are told to sit at home. Times are tough. The Coronavirus is real and as it spreads its tentacles across the globe it is taking its toll on the lives and livelihoods of people everywhere. Measures such as closing gyms, shutting sports facilities and staying at home put a limit on a person’s mobility and exercise. Necessary, but painful, as enforced inactivity can contribute to periods of intense…

Oracle Cloud Powers New Video, Gaming, and Sports Streaming Services

Leading content streaming companies turn to Oracle Cloud Infrastructure to enable fast digital storage, retrieval, and delivery to meet growing global demand As live streaming continues to represent a huge portion of all internet traffic, leading content providers – Phenix, Net Insight, and Mynet Inc. – have selected Oracle Cloud Infrastructure to support growing global demand for streaming content. According to Go-Globe, live streaming is expected to account for 82 percent of all internet traffic this year, and the…

FC Barcelona & Chiliz Join Forces in a New Global Blockchain Alliance

The Partnership Will Increase Engagement Between the Club & Its Global Fanbase Through Barça Fan Tokens ($BAR) on Chiliz Fan Voting & Rewards Mobile App Socios.com FC Barcelona has signed a new global partnership agreement with world leading blockchain-based fan engagement platform for sports & entertainment Chiliz. The agreement, which is part of Barça's new digital and commercial strategy, will help the Club stay closer to its global fanbase through Barça Fan Tokens ($BAR), digital assets that allow supporters…

Sports Illustrated Brings “The Party” to Miami Beach to Celebrate the Biggest Weekend in Sports

The Legendary Big-Game Celebration will be held on February 1 at the Fontainebleau Miami Beach Sports Illustrated announced that it will be heading to Miami Beach with The Party, its annual marquee event. The legendary sports enterprise is joining forces with The Undisputed Group for this year’s VIP big-game night on Saturday, 1 February 2020, at the world-famous Fontainebleau in Miami Beach, Florida. “We're thrilled to partner with media powerhouse Sports Illustrated to offer VIP treatment to football fans at The Party…

The State Of Play With OTT Sports Streaming

The starting whistle has blown, the spectators are watching eagerly, and a major metaphorical match has just kicked off in the world of media. Battling it out are the biggest ‘Over The Top’ (OTT) media streaming services, and sat on the sidelines, plugged into the wall and gathering dust, is cable TV. The prize at stake? The attention and subscriptions of millions of viewers, all tuning in to watch live coverage of sports. With OTT sports streaming already racing ahead as an area of growth, it’s time to take a look at…

Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution

ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat and All Other Fan Engagement Platforms Alight Analytics, the industry leader in marketing analytics, launches a new product to help professional sports teams, leagues and other sporting organizations better understand — and monetize — the massive fan engagement with their brand. The National Basketball Association and the Memphis Grizzlies are the first two…