European Expansion Building off the Success of CTV Offering in the US

ENGINE Media Exchange (EMX), a leading award-winning SSP and end-to-end technology solution, today announced its entry into the European CTV market, offering advertisers and publishers access to its CTV solutions. Building off its success in the US, EMX’s CTV solutions enable publishers to better monetize their inventory and advertisers to reach their target audience at scale.

As a recognized leader in CTV, EMX tripled its CTV supply and revenue in 2021. It is now bringing its expertise and CTV-first solutions for programmatic and managed service clients to Europe, with a focus on the UK and German markets. In addition, with this launch, EMX will provide access to over 200 million quality daily CTV impressions across Europe.

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“CTV is an emerging media format in Europe, offering marketers huge potential to reach consumers and deliver substantial impact on the big screen,” said Michael Zacharski, CEO, ENGINE Media Exchange (EMX). “As an early mover in the European Market, our solutions will offer advertisers direct access to CTV supply at scale and complement our omnichannel solutions already in market.”

EMX has seen tremendous CTV growth in North America over the last two years, its CTV revenue grew by 368% last year alone. Pixalate also recently ranked EMX as a Top Connected TV SSP within its Seller Trust Index.

As part of its overall growth in the European market, EMX has also expanded its team for demand side partnerships and advertising sales, serving agency holding companies, brands, and DSPs. Recently, EMX promoted Amaia del Olmo to the role of VP, Demand Sales and Partnerships, EMEA. In her new role, del Olmo will build on recent growth and existing successes with European clients, including Criteo and AdForm.

Coinciding with the CTV launch, EMX has appointed Robert North as UK Agency Country Lead. In this role, North will lead EMX’s CTV sales across all ad agencies in both the UK and Ireland. He joins EMX from Magnite and brings over 10 years of experience in the digital, media buying and planning, and programmatic space.

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