FOX First Run Partners with ACTV8me to Power Sponsored and Gamified Interactive Experiences Across the “You Bet Your Life” Series starring Jay Leno and Kevin Eubanks
ACTV8me’s Proprietary Media Technology Platform Delivers Targeted Mobile Offers and Engaging Content to Viewers’ Smartphones in Real-time
Fox First Run’s new fall programming announced today that it has partnered with ACTV8me, a leader in mobile ad-tech, to amplify its half-hour comedy game show “You Bet Your Life” hosted by Jay Leno and broadcast on Fox-owned-and operated stations, as well as syndicated nationally. As viewers tune into each episode, ACTV8me’s interactive QR code solution provides a tool for brand sponsors to entice and engage viewers with an immersive experience during key show moments.
Marketing Technology News: Rockbird Media Unveils Digital Transformation Strategy for Latin American Countries
The ACTV8me technology is designed and optimized to complement the “You Bet Your Life” format by sending sponsored brand offers and gamified trivia questions to at-home viewers’ smartphones during every episode.
Across all 180 original episodes, “You Bet Your Life” encourages viewers to scan ACTV8me’s dynamic QR code displayed on-screen to test their knowledge with friends and family with the fun play-along trivia segment, to earn SuperFan points, exclusive rewards, and enter to win the “You Bet Your Life” Sweepstakes. Viewers can also engage directly with the show’s sponsors, including Car Gurus, Allegiant Airlines and Wyndham Hotels. By featuring unique QR codes for each of the sponsors, this will drive traffic, measure sales and track lead conversions.
“We recognize that over 80% of consumers use their mobile device* while watching television. By aligning with ACTV8me, we have created a unique and exciting opportunity for our show sponsors and viewers to drive engagement and interactivity,” said Stephen Brown, EVP of Programming and Development for Fox First Run and Fox Television Stations.
Marketing Technology News: Kayne Partners Named to Inc.’s 2021 List of Founder-Friendly Investors
“We are thrilled to feature our interactive QR code solution across the legendary and lively “You Bet Your Life” series and other programs to come with FOX First Run, connecting content to commerce, and delivering new value to viewers and brands” expressed David Schreff, CEO of ACTV8me.
“As the media landscape is evolving rapidly, Fox First Run is leading the way in powering captivating experiences for viewers while providing advertisers with the ability to form a new one-to-one relationship with audiences,” added Brian Shuster, Founder and Chief Innovation Officer of ACTV8me.
Marketing Technology News: MarTech Interview with Jason Brown, Addressable Advertising Lead for WarnerMedia Ad Sales