G2 Bolsters Finance Leadership, Appoints First CFO

Chad Gold joins G2 from Salesloft as Chief Financial Officer, bringing 20+ years of experience from pre- and post- IPO companies

G2, the world’s largest and most trusted software marketplace, announced it has appointed Chad Gold as the company’s first Chief Financial Officer (CFO). With over 20 years of experience in corporate finance, including CFO roles at pre- and post-IPO technology companies, Gold joins G2 from Salesloft.

For the past five and a half years, Gold contributed to Salesloft’s extraordinary growth and expansion, overseeing Series D and E funding rounds, as well as a majority stake investment by Vista Equity Partners – which took the company’s valuation from $200 million to $2.3 billion.

“I enjoy being part of great growth stories and love the role finance can play in software businesses to impact outcomes”

“In the current age of AI, G2 is uniquely positioned to power the buying and selling of software. As we tap into our potential in this landscape and accelerate growth, it’s crucial that we have the right finance leadership at the helm,” said Godard Abel, co-founder and CEO of G2. “With Chad joining G2 as CFO, his experience leading and scaling global finance and operations functions will be instrumental in helping us reach our next peak as a company.”

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Before Salesloft, Gold was CFO at Rubicon where he was responsible for the company’s financial operations and reporting — playing a key role in strategic business planning and development, global expansion, and revenue growth. He was also previously Global Vice President and CFO at SAP Ariba, leading the business’ global finance organization and overseeing a period of significant growth — with cloud subscription revenue more than doubling following SAP’s acquisition of Ariba in 2012.

“I enjoy being part of great growth stories and love the role finance can play in software businesses to impact outcomes,” said Chad Gold, CFO at G2. “At Salesloft, I was fortunate enough to see the company experience 10x growth. G2 has a clear opportunity to lead the market even further and I look forward to being part of G2’s growth story.”

Prior to SAP Ariba, Gold held multiple finance leadership roles at The Home Depot and began his career working as a Senior Consultant in Business Valuation at Ernst & Young. In 2022, he was recognized as a CFO of the Year by Atlanta Business Chronicle.

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