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Iterable Announces Keynote Speakers for Activate 20

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The signature growth marketing conference will feature headliner Jonathan Mildenhall and keynote talks from principal analyst Brendan Witcher, Iterable CEO Justin Zhu and Iterable VP of product Bela Stepanova

Iterable, the leading cross-channel growth marketing platform, announced that its headlining keynote speaker for its annual growth marketing conference, Activate, is the former CMO of Airbnb and current co-founder and CEO of TwentyFirstCenturyBrand, Jonathan Mildenhall.

More than 800 of the industry’s most innovative minds in modern marketing are expected to attend Activate in a highly anticipated event that will take place at the historic Palace Hotel in San Francisco from June 8-10, 2020. The conference offers attendees opportunities to expand their network, meet world-class speakers and learn data-backed marketing strategies for achieving business growth.

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Mildenhall previously served as VP of global advertising strategy and creative at The Coca-Cola Company, leading the team that launched Coca-Cola’s global marketing platform, “Open Happiness,” which became the brand’s most profitable and awarded marketing platform ever. Today, Mildenhall runs his own brand consultancy, TwentyFirstCenturyBrand, which counts among its clients industry leaders, such as Arianna Huffington, Pinterest, Peloton and Uber.

Iterable also welcomes Brendan Witcher, VP and principal analyst of digital business strategy at Forrester, where his research focuses on personalization, customer experience best practices, and conversion optimization. Witcher is an expert on consumer behavior and technology trends in the commerce engagement space. Before joining Forrester, Witcher amassed 25 years of experience working for enterprise organizations in retail and hospitality. He has held multiple leadership positions with Guitar Center and Harry & David, including roles in strategic planning, e-commerce operations, digital marketing, business analytics, customer insights and CRM.

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“Our panel of speakers at Activate this year represents the best and brightest of the industry,” said Justin Zhu, CEO and co-founder of Iterable. “Attendees can look forward to a dynamic lineup of marketing industry leaders with insider knowledge on putting customers first and leading tech-forward programs that are designed to drive growth.”

Additional keynote speakers include Zhu, who will dive into the evolution of marketing through a growth-focused lens, and Iterable’s new VP of product, Bela Stepanova, who will unveil Iterable’s latest product enhancements and provide early insights into what to expect in the year ahead. Prior to joining Iterable, Stepanova spent nearly seven years at Box, most recently serving as senior director of product management, leading Box’s first growth team focused on user adoption and engagement.

Outside of the keynotes, the upcoming conference will feature 20+ breakout sessions, roundtables and panels divided across four tracks: “Customer-First,” “Tech-Forward,” “Community-Powered” and “Growth-Driven.”

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