HighGear, a leading no-code workflow automation platform provider, announced the appointment of marketing veteran, Juli Bark, to the newly created position of Chief Marketing Officer (CMO).

Marketing Technology News: VIZIO and Verizon Media Announce Strategic Partnership to Advance Connected TV, Omnichannel Advertising

“HighGear is well-poised for exponential growth and through Juli’s leadership, we can more rapidly expand our footprint and impact in the global marketplace…”, ,” said Vaughn Thurman, CEO and Founder of HighGear.

Spanning a 30-year career, Juli has leveraged her sales and marketing expertise to accelerate growth for large cap companies such as Baxter, KPMG and IBA. She has also led brand transformations for highly acquisitive, global entities such as ASX-traded Computershare and joint ventures (JV) such as Omnyx – a digital (software and hardware) pathology provider of GE Healthcare and the University of Pittsburgh Medical Center (UPMC). Juli’s track record includes sales and marketing leadership in a number of market segments to include technology, healthcare, biotech, financial services and ecommerce.

“HighGear is well-poised for exponential growth and through Juli’s leadership, we can more rapidly expand our footprint and impact in the global marketplace. And with her background, our company will further its position as the software of choice for enterprises embracing digital transformation – specifically in the areas of workflow automation and collaborative work management solutions,” said Vaughn Thurman, CEO and Founder of HighGear.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero

Most recently, Juli ran her own marketing and business strategy consultancy practice advising and developing plans for companies in a wide array of industries such as retail, med-tech, and ecommerce. As the new CMO, Juli will be instrumental in driving brand value and accelerating growth around the world for HighGear. She will be charged with building customer-centric business strategies and driving high-performance marketing programs.

“During the pandemic, digital transformation has accelerated at break-neck speed and HighGear is playing a significant role in that change,” said Juli Bark, CMO, HighGear. “It’s a privilege to be joining such an exceptional organization at an unprecedented time and to help shape the way in which businesses operate in the future.”

Marketing Technology News: Travel Marketers Look Ahead Toward Recovery