Matrix Announces Fifth Annual Media Ad Sales Summit, Returning to Miami Beach, FL January 19-21, 2022

Matrix Solutions announces the fifth annual Media Ad Sales Summit will return to the Nobu Hotel in Miami Beach, FL January 19-21, 2022. The Summit, bringing together media and tech thought leaders from across varying market verticals, will provide the necessary forum for discussing and invoking real change for building a prosperous advertising ecosystem that promotes industry-wide automation, data consistency, and transparency. Additionally, the sessions will delve into reducing the friction that exists between the buy and sell sides when delivering when it comes to advertising inventory across in an omnichannel market mul.ltiple delivery paths.

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Kicking off with a welcome reception on Wednesday January 19th, the Summit will include keynote conversations, sessions filled with a panels of speakers, and ample networking opportunities. A few key topics to be covered, include:

• Ad Sales Automation & AI
• Programmatic Ad Sales
• Data-enabled Linear & Cross-Platform Sales
• Addressable Advertising
• Fast, OTT, CTV & AVOD
• Local TV Advertising in a Digital World

Speakers announced to date include Tim Hanlon, The Vertere Group, LLC.; Joe Lampert, CNOmnimedia Group; Steph Garfrerick, VP/Media, Revenue Analytics; Karen Youger, SVP, Sales Operations, Gray Television; Mark McKee, CRO – US, FreeWheel, Larry Allen, GM/VP, Addressable Enablement, Comcast Advertising; Misha Williams, VP, Global Client Services, FreeWheel; Barbara Bekkadahl, Ad Sales & Client Partnerships, Weather Group; Peter Jones, Head of Local Sales, Premion; Kathy Doyle, EVP, Local Investment, Magna/IPG; Jay Stevens, President, Hudson MX; Melanie Webb, VP, Sales Operations, Tegna; and Heather Gundry, SVP/Director, Local Video & Audio Investment, Dentsu.

Matrix Solutions’ Mark Gorman (CEO) and Brenda Hetrick (CRO) will also be speaking at the event and serve as hosts.

“We are thrilled to be back in-person and safely hosting our fifth Media Ad Sales Summit,” said Gorman. “The Media Ad Sales Summit has proven a valuable industry event that not only seeds timely and relevant conversations but encourages industry-wide collaboration in a way that grows the whole pie for us all, collectively.”

Hetrick added, “Although we were unable to host our 2021 Summit due to the pandemic, we were able to keep the media ad-sales conversation going through our virtual monthly Candid Conversation series, not missing a beat, and we look forward to this Summit serving as a continuation of what we deem mission-critical dialogue.”

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