NBC Olympics Selects Comcast Technology Solutions To Manage And Deliver Multi-screen Assets Across NBCU Digital Properties During The Olympic Games Tokyo 2020

NBC Olympics, a division of the NBC Sports Group, and Peacock selected Comcast Technology Solutions (CTS) to provide multi-screen video management and delivery for its production of the Olympic Games Tokyo 2020, which is taking place from July 23 – August 8, 2021. The announcement was made today by Bart Spriester, Vice President and General Manager of Content and Streaming Provider Suite at Comcast Technology Solutions, and David Wilburn, Vice President, Technical and Digital Operations, NBC Sports Group.

Marketing Technology News: MarTech Interview With Tracey Mustacchio, Chief Marketing Officer At Secureworks

CTS is being used to help power digital video experiences across multiple NBCUniversal platforms, including NBC Sports, NBCOlympics.com, Peacock, and NBC affiliates ­­– and across websites, apps, and set-top box VOD services. Notably, CTSuite services used by NBC Olympics include CTS’ Content Delivery Suite, Direct to Consumer (D2C) Suite, Live Linear Suite, and Video on Demand Suite.

“NBC Olympics created an immersive, high-quality, and technically-complex sports programming experience, which is entertaining and inspiring millions of viewers across the country,” said Spriester. “Our role at Comcast Technology Solutions is to remove much of that back-end complexity and enable NBC Olympics to deliver on its vision, delight viewing audiences, and support business partners and advertisers. We are thrilled to be entrusted by NBC Olympics to play such a central and multifaceted role in helping them manage, monetize, and deliver this epic video experience.”

Marketing Technology News: Saviynt And Deloitte Expand Strategic Alliance To Deliver Turnkey Digital Identity+ Solutions

“Together with Comcast Technology Solutions, we are providing unprecedented coverage of the much-anticipated Tokyo Olympics, which captivates audiences across multiple platforms and devices,” said Wilburn. “We selected Comcast Technology Solutions to help us manage execution of the Games because of their proven track record and ability to power exceptional digital experiences at scale. Our joint-mission is to deliver one of the most meaningful and anticipated Olympics ever and provide viewers with as many ways to connect as possible.”

Specifically, NBC Olympics is using CTSuite to provide centralized ingest of video assets; workflow management; video processing; linear and VOD metadata management; availability windows, content protection, and ad policies; content delivery services (CDN); video player technology with closed captioning and accessibility enhancements; and publishing across devices, sites, and apps. CTSuite is also providing the NBC Olympics team with comprehensive video data analytics and insights, along with a dedicated support and operations team committed to the success of NBC Sports’ role in the Games.

Hundreds of media and entertainment companies around the world count on CTS to provide the innovation, scale, and expertise to succeed – anywhere and in any way that people use technology to connect. CTS is a true end-to-end partner that makes media brands more competitive today, and more prepared for the future.

Marketing Technology News: Accenture Completes Acquisition Of Ethica Consulting Group