Particle Launches a New Way to Own, Collect and Experience Fine Art Through NFTs

Particle, a company with deep roots in the worlds of art and technology, is launching a platform that will change the way people own, collect, experience and enjoy fine art. Powered by the Avalanche blockchain, and founded by a team of leading figures and innovators in art, technology, and finance, Particle is building a platform that enables anyone to own some of the world’s greatest masterpieces by collectively participating in the art market. Particle acquired an iconic masterpiece at auction earlier this year and plans to transfer ownership to a non-profit and subsequently “Particalize” the work by splitting it into 10,000 unique NFTs (“Particles”). The Particle Foundation – a non-profit museum – will maintain, display, and tour the collection on behalf of the community.

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“Our aim is to build one of the world’s best collections and not compromise on quality. Our mission is to enable anyone to own and engage with the art”

Founders, Loïc Gouzer, former chairman of Christie’s Post-War and Contemporary Art, Shingo Lavine and Adam Lavine co-founders of Ethos.io, Philip Eytan co-founder and chairman of Voyager, and Oscar Salazar, founding CTO and Chief Architect of Uber, have raised $15 million in seed funding including a investment from Voyager Digital (TSX: VOYG, OTCQX: VYGVF, FRA: UCD2), Atrum, and others who are passionate about the art and NFT markets, and will unveil Particle’s first acquisition in November 2021. The work is the first to be included in the Particle collection, and the founders have plans to engage with the community and add additional works to the collection in 2022.

“Previously, owning great art has been out of reach for almost everyone. We’re changing the narrative of ownership through NFTs and blockchain technology and enabling a new collection experience through democratizing ownership of the world’s greatest masterpieces,” said Shingo Lavine, Particle co-founder.

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