Express written consent now required for Third-Party Marketing Organizations (TPMOs) to share Medicare beneficiaries’ personal data with another TPMO even if manually dialing.

PossibleNOW, the leading provider of enterprise consent and preference management solutions, today announced the launch of a program to enable companies to quickly capture express written consent. This will provide the ability for Third-Party Marketing Organizations (TPMOs) to comply with the new rule issued by the Centers for Medicare and Medicaid Services (CMS), stipulating that one-to-one prior express written consent is obtained before transferring beneficiary data to other marketing partners or TPMOs.

“PossibleNOW is thrilled to offer a solution of this magnitude to an extremely important industry. Our technology platform has been helping companies stay compliant for over twenty years, and appropriate consent management is crucial,” said Scott Frey, CEO of PossibleNOW.

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The rule was put in place to prevent TPMOs from selling and reselling Medicare/Medicaid beneficiary contact information without clear and transparent disclosure notice to the beneficiaries. Now, a beneficiary must supply express written consent to be contacted by each individual TPMO.

This new stipulation by the CMS applies to any organization operating within the Medicare or Medicaid space, even when adhering to TCPA regulations when manually dialing beneficiaries. Including manual dialing in the new rule is a significant departure and escalation from earlier regulations.

The new rules go into effect on October 1, 2024, providing an urgent need for organizations to implement consent management best practices. Enhanced consent functionality within PossibleNOW’s platform MyPreferences will help TPMOs or organizations of any size or complexity adhere to the CMS’s update with quick efficiency.

“PossibleNOW is thrilled to offer a solution of this magnitude to an extremely important industry. Our technology platform has been helping companies stay compliant with Do Not Contact regulations for over twenty years, and appropriate consent management is crucial,” said Scott Frey, CEO of PossibleNOW. “Privacy laws around personal data sharing and usage are only getting tighter, and the combination of our MyPreferences consent and Do Not Contact platform is the solution the industry needs.”

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