Dinesh Menon brings over two decades of expertise to the real-time omnichannel marketing disruptor brand
Menon’s appointment comes at a strategically critical time for Resulticks as the company continues to accelerate its global growth, including the recent expansion of its North American headquarters in New York and important advancements to its cutting-edge technology.
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With over two decades of experience in brand development across CPG, financial services and technology brands, Menon brings deep expertise in devising go-to-market strategies, leading digital marketing and brand engagement initiatives, and building brand experience architecture. Previously, he served as CMO of State Bank of India (SBI), South Asia’s largest bank and a Fortune 500 company, where he led the go-to-market strategy for the launch and build of YONO – SBI’s digital foray into a comprehensive lifestyle and banking offering. Menon has held leadership positions at the National Bank of Oman, American Express, and Bharti AXA Life Insurance. He has also worked on brands such as Unilever, Standard Chartered Bank, HSBC, Star TV, among others at global communication agencies, Lowe and JWT.
“Dinesh has the right experience and expertise to lead our marketing initiatives, corporate communications and market intelligence across all global markets. His experience in market innovation, business transformation and global brand positioning will help strengthen our footprint worldwide,” said Redickaa Subrammanian, co-founder and CEO of Resulticks.
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“I’m fortunate to be working alongside an incredible team of technologists and marketers who are passionate about enabling brands to drive top-line business growth through real-time conversations and marketing initiatives,” said Menon. “As a former CMO of a large bank, I truly recognize that a comprehensive and easily implementable real-time omnichannel marketing solution can bring about tangible changes in transforming marketing to a serious revenue generating department for an organization. Resulticks has already proven to be a major disruptor among marketing solutions, and I look forward to working with the team to accelerate continued growth and success of the company.”
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