Simon Sinek, TED Rockstar and Bestselling Business Author, to Join Mendix World 2021 as Keynote Speaker

 – Sinek, whose TED talk “How great leaders inspire action” is TED’s second most-watched presentation, brings his unique blend of expertise and motivational insight to world’s largest low-code conference

– Sinek’s insights on transformational team building and leadership skills are inspiring for makers of all types as they assemble solutions that address business’s urgent need for digitalization in a post-pandemic world

– Registration is free for the three-day virtual conference that kicks off on September 7

Mendix, a Siemens business and global leader in low-code application development for the enterprise, announced that bestselling author and global business consultant Simon Sinek will be a keynote speaker at Mendix World 2021, the largest low-code event of the year. Sinek’s insights as an internationally renowned speaker and author of three New York Times bestselling books on inspiration, business, and entrepreneurship bring added depth to this year’s conference theme, “Makers, Assemble.”

Sinek will share compelling insights for leaders seeking to build or maintain exceptional teams. And, in a business environment marked by massive disruption and continuous change, Sinek’s unique approach is renowned for inspiring enterprises and millions of makers to thrive by elevating iterative improvement and passionate engagement — playing “the infinite game” — over the less sustainable “finite” metrics of winning and losing.

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Revealing the hidden rules governing today’s business environment 

In addition to his TEDx Talk, “How great leaders inspire action,” the second-most popular TED talk of all time with more than 55 million viewers, Sinek has spoken at the UN Global Compact Leadership Summit and presented his ideas to numerous U.S. federal agencies. Sinek has consulted for global enterprises including Ernst & Young, JetBlue Airways, the Wall Street Journal, and the Walt Disney Co.

Describing himself as an unshakeable optimist, Sinek recently launched a book imprint, Optimism Press, under the auspices of his longtime publisher, Portfolio Books, a division of Penguin Random House. His latest bestseller is 2019’s The Infinite Game, which guides readers on how to thrive in a business environment marked by massive disruption, uncertain rules, and continuous change.

Two visionaries, one moderated discussion, untold number of ideas

At Mendix World on Thursday, September 9, Sinek will sit down for a moderated discussion with Johan den Haan, chief technology officer at Mendix. Den Haan has led the Mendix research and development team from its earliest days building the cloud-native, model-driven software development platform. Today, industry experts have recognized Mendix as the visionary leader in enterprise low-code development.

“Inspiration, execution, and permission to fail fast and iterate are vital ingredients that ensure successful application outcomes,” said den Haan. “Sinek’s deep understanding of game theory and his characterization  of ‘infinite games’ is relevant for all kinds of  makers and strategists, especially in a rapidly evolving field like low-code. The very idea of Mendix from the beginning has been to create a sustainable platform that drives a paradigm shift in how software is built and utilized. It’s a long-term vision that meshes well with the idea of an ‘infinite game,’ where the innovation never ends. I’m looking forward to a lively discussion with Simon that I think our whole community will find inspiring.”

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