The partnership enables advertisers to access programmatic audio and digital out-of-home (DOOH) inventory on DAX through TabMo’s Hawk DSP.
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Advertisers using Hawk can also take advantage of its multi-channel capabilities; the platform enables campaigns that integrate audio with mobile, DOOH and connected TV (CTV).
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As consumers increasingly use mobiles and smart speakers to access music streaming apps and podcasts, traditional radio buyers can integrate digital audio into their media plans and reach a highly engaged audience. Native digital buyers can further strengthen their media campaigns with targeted and attributable digital audio.
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