TeamViewer was today unveiled as the new principal shirt partner of Manchester United with the launch of the club’s new 2021/22 home kit. From the start of the forthcoming season, the men’s, women’s, and Academy teams of Manchester United will compete in kits bearing the TeamViewer name and logo. Thereby, the partnership between one of the world’s most popular and iconic sports teams and one of Europe’s leading software companies is becoming visible.
Marketing Technology News: Firecracker PR Named as Top 2021 B2B Provider in California by Clutch
The launch of the new home kit marks the debut of TeamViewer’s five-year partnership with Manchester United with the objective to harness the power of the club’s unrivalled community of 1.1 billion fans and followers around the world. Through the integration of TeamViewer solutions into the club’s everyday processes, TeamViewer will showcase the unique capabilities of its technology to transform the way the world works and interacts and to put digitalization into action. This includes bringing Manchester United fans even closer to the team they love, for example through ground-breaking augmented reality solutions and remote access to Old Trafford – Manchester United’s famous stadium.
Marketing Technology News: MarTech Interview with Michael Katz, CEO and Co-founder of mParticle
Richard Arnold, Manchester United Managing Director, said: “The launch of our new home kit is an exciting moment before the start of every season and especially so this year as we welcome TeamViewer as our new principal shirt partner. While the shirt will be the most visible symbol of our partnership, we are looking forward to using TeamViewer’s technology to drive digitalization of the club and open new ways for us to connect with our fans. This will bring huge benefits to both of our organisations and, most importantly, to our fans around the world.”
Oliver Steil, TeamViewer CEO, said: “We are very excited to see our brand on the front of the most iconic shirt in global sports. The partnership with Manchester United is a key pillar to further shape TeamViewer’s perception as a global tech brand. We will support the club in its digitalization efforts and show these use cases to all our users and customers worldwide. This will reinforce the breadth of our solutions portfolio and explain how we are creating a world that works better. We can’t wait for the new season to begin and to see the team in action in their new shirt at the legendary Theatre of Dreams.”
Marketing Technology News: MarTech Interview with David Britton, VP Industry Solutions, Global Identity & Fraud at…