What you need to know:
Dedicated strategy aimed at stadiums and venues located in Europe and Asia Pacific, offering specific technologies beneficial to their requirements
Technology partner announced – Extreme Networks
Tailored solutions include Verizon private 5G capabilities, security solutions and High-Density Wi-Fi as well as professional consultancy services
Leverages Verizon’s global leadership in stadium and venue connectivity
Verizon Business announced a dedicated strategy, specifically designed for stadium and venue customers located in Europe and the Asia-Pacific region. This new strategy leverages Verizon’s innovative private 5G technology, its extensive industry expertise as well as key new technology partnerships.
Extreme Networks is named as a technology partner within Verizon’s international stadium partner ecosystem. Extreme and Verizon will deliver High-Density (HD) Wi-Fi to future event venues. Extreme announced today that it has selected Verizon Business as its technology deployment partner for the planned roll out of Wi-Fi solutions at Manchester United Football Club’s Old Trafford stadium. The two companies will provide HD-Wi-Fi connectivity to enhance the Club’s digital services such as mobile ticketing and touchless transactions.
“You cannot underestimate the impact transformational technologies such as 5G will have on innovation across the entertainment and sports industries,” said Tami Erwin, CEO of Verizon Business. For years, we‘ve been collaborating with facility leaders, vendors and fans to reimagine fan experiences. We understand the potential of these technologies; from deploying innovative fan experiences, shortening queue times, using analytics for fan safety or streamlining matchday operations. We have the experience, and now, an international ecosystem of partners aligned with our organization who are just as committed to living up to the passion of fans who build memories at these venues.”
Marketing Technology News: IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers
Norman Rice, COO of Extreme Networks said, “As leagues continue to evolve, the network will permeate every aspect of the in-stadium experience from biometrics, mobile sports betting, and mobile concessions. Additionally, the ability to unlock network analytics to better optimize fan experiences will be a game changer. Extreme and Verizon have a proven track record of collaborating to create best in class experiences for NASCAR, the NFL and NHL at some of the world’s most iconic stadiums, venues and events. Today we announced that we have selected Verizon as our deployment partner to roll out wireless connectivity solutions for Manchester United at Old Trafford Stadium, as part of Extreme’s relationship with the EPL club. We’re excited to partner and further extend that expertise into EMEA and APAC.”
Stadiums and event venues require a high level of technology and core network infrastructures, giving owners the opportunity to unlock solutions that impact fan experience, public safety, access control, concessions, and crowd management analytics. Next-generation technologies such as Verizon’s private 5G solutions can provide innovative solutions within specific venue spaces for front-end and back-office functions; ultimately redefining the future of sports and venue entertainments.
Marketing Technology News: MarTech Interview with Kyle Lacy, SVP of Marketing at Seismic
Today’s announcement builds on the company’s network-as-a-service foundation and supports its private networks, mobile edge compute and business solutions vectors of growth. Verizon has a proven track record in driving innovation through technology within over 200 sports stadiums and event venues in the US.
Verizon Communications Inc. (NYSE, Nasdaq: VZ) was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021. The company offers data, video and voice services and solutions on its award-winning networks and platforms, delivering on customers’ demand for mobility, reliable network connectivity, security and control.