Browsing Tag

Verizon

Verizon Announces $5 Million Dollar “Future Fund” to Support Emerging Female Talent

Verizon “Future Fund” Supports Females in Entertainment and Technology Verizon announced the creation of the Future Fund, a $5 million dollar commitment to support new and emerging female talent across entertainment and technology. In addition to funding, Verizon will provide Future Fund recipients with access to state-of-the-art production facilities, including the Verizon Media RYOT 5G Studio in Los Angeles and Verizon 5G Labs, as well as distribution opportunities across the Verizon Media ecosystem, which reaches…

Thinking Back and Looking Ahead at the Programmatic Ecosystem – Brand Safety is No Longer a Pipe Dream

Back in 2017, the programmatic marketplace was tainted by multiple controversies—all surrounding concerns around brand safety and the legitimacy of content where ads were being placed. Most notably, brands began pulling ads from YouTube due to instances where advertisements were being programmatically placed alongside various forms of controversial content (from extremist propaganda to hate videos and more). Google was quick to respond with more than just an apology—mapping out a plan for how they would continue to…

Sprint, Verizon, AT&T & Boost Mobile Black Friday 2019 Deals: List of Early Cell Phone & Internet Deals by Consumer Walk

Save on AT&T, Verizon, Boost Mobile, Sprint and Straight Talk phones and plans at the Black Friday 2019 sale with our round-up of the best early Black Friday cell phone deals Searching for the top cell phone and Internet plan deals for Black Friday 2019? Deal reviewers at Consumer Walk have published their list of the best early Boost Mobile, Verizon, AT&T, Sprint and more deals for 2019. Find their updated list of links to deals below. Best Sprint deals: Save up to 84% on Samsung Galaxy S10, S9, Note 10…

Mobile Advertising Needs More Than Just 5G

The mobile advertising market is booming – it’s expected to account for 43% of all media ad spend next year – and brands are actively trying to reach consumers engaging in daily mobile activities, from payments and bookings to communication and entertainment. This year, time spent on mobile devices will exceed the time spent watching TV and will reach an average of 3 hours 43 minutes per day, explaining the high demand for mobile advertising. As mobile continues to grow, advertisers can further develop techniques to…

DMEXCO 2019: How Technologies Help to Promote Trust

Trust is the most important component of every relationship, including the business one. In Marketing and Digital Advertising, where nothing could be referred to as "simple," making internal systems transparent to your customers and partners is the only way to avoid a vicious circle of suspicion. This year DMEXCO was focused on transparency more than on all other subjects, and that’s why "Trust in you" was established as a core motto of the exhibition. Media giants like Microsoft, Facebook, Verizon, and the vast of 1,000…

Onapsis Completes Acquisition of Virtual Forge

Onapsis, the global leader in business application cyber resilience, announced it has finalized its acquisition of privately-held Virtual Forge, headquartered in Heidelberg, Germany. Founded in 2006, Virtual Forge is the leading provider of solutions to automatically prevent, detect and remediate cybersecurity and compliance risks in customizations and extensions of SAP® applications. The addition of Virtual Forge’s technology to Onapsis’s award-winning business application cyber resilience platform delivers unparalleled…

Why Bot-Driven Email Data Solutions are Problematic

Google will stop all third-party use of Gmail inbox data to inform an email data staple called “panel data” on March 31. For the uninitiated, much to the frustration of privacy-minded individuals, email panel data broke down behaviors of real people and provide information about email engagement, activity and success. The loss of Gmail’s data is especially problematic for vendors who rely on panel data for recipient and engagement information, despite its known shortcomings. They need a new way to provide comparable…

The Customer Experience Just Got Smarter with New Verizon Artificial Intelligence-Based Tools

Verizon’s Digital CX with Managed Service to Help Large Businesses Intelligently Improve Customer Interactions Verizon launched a world-class suite of solutions that blends human and artificial intelligence to enhance the customer engagement experience. Digital Customer Experience (CX) is an end-to-end managed service that deploys automation into enterprise and business owner’s customer experience tools. Through Digital CX, consumers who contact a business – whether on social media, chat, email, text, or over the phone –…

TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying…

Claritas Advances Media Analytics with Barometric’s Acquisition

Claritas Is an Established Market Player in Data Management for Their Clients. The Company Now Adds Barometric’s Media Tracking and Performance Measurement Capabilities Strengthening Its Technological Inventory Targetted advertising is one of the best ways to win and retain customers. In order to initiate targeted advertising campaigns, brands need hands-on access to a large chunk of clean data. Brand values shrink for customers if they are at the end of being exposed to unrelated advertising. Subsequently, this also…

20 CMOs to Follow on Twitter

MarTech Series Is Jotting down 20 Chief Marketing Officers That Leverage Twitter to Talk About a Variety of Topics And, of Course, Promote Their Brand Being a CMO is a tough job! As business atmosphere rapidly changes all over the world, its the CMO who needs to be on the toes, all the time and adapt continuously. This compels the CMO to develop certain qualities that help deliver on business expectations. So, what are these qualities? We recently did a piece on must-have qualities for the twenty-first century CMO.…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

Verizon Connect Partners with Glympse to Deliver a Personalized Customer Experience

Latitude Conference - Verizon Connect and Glympse, the pioneer of real-time location technology, have partnered to provide a richer, more data-driven mobile app experience. The new partnership will enable Verizon Connect mobile workforce platform to deliver key information about a service technician or delivery driver---including multi-channel notifications and an immersive web or mobile-based multiphase experience journey that includes the live location and estimated time of arrival (ETA) of the technician or the…

Verizon Is Leading Through Diversity And Inclusion

Inclusion and diversity are two of the industry’s top concerns and a focus of this year’s Women Now Master Class, presented by the Advertising Club of New York for women of diverse backgrounds at various levels of their career. The conference covered a range of topics, from elevating women to the C-suite, to men in the “Me Too” era, to the misunderstood millennial. All of these topics are at the forefront of an industry going through major transition. It's not just technology that’s a force for change - employees are…

SundaySky Unveils SmartVideo Studio for Enterprise Digital Storytelling and Video-Led Customer Experiences  

SundaySky Introduced Next Generation of Its SmartVideo Marketing Cloud Giving Brands the Ability to Create Personalized and Engaging Videos Within Minutes  Leading provider of video personalization solutions, SundaySky, introduced its new SmartVideo Studio. SmartVideo Studio by SundaySky would empower marketers to create, manage, deploy and measure personalized video. Brands can now easily create personalized, data-driven video stories that deliver contextually relevant content to customers at a scale previously unmatched…

STRATACACHE Announces Acquisition of X2O Media from Barco

X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O. After its acquisition in 2014, X2O became part of Barco's Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top-tier customers including John Deere,…