ZenBusiness, a one-stop business management platform with the mission to make starting, running, and growing a successful business simple and accessible, announced the addition of Craig Holt as Chief Product Officer (CPO). Holt’s addition to the leadership team comes as ZenBusiness has seen explosive growth over the past year and begins to evolve its offering to become a truly integrated, comprehensive, platform.

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“With decades of experience in designing innovative solutions for the legal and financial services industries combined with his passion for helping startups create exceptional customer experiences, he’ll be a pivotal player in our mission to help entrepreneurs start, run, and grow their businesses.”

As CPO, Holt will oversee plans to transform the ZenBusiness platform from a series of discrete products to the world’s first single, integrated, comprehensive service for launching and running your business, covering all aspects of legal, financial, compliance, formation and customer acquisition and management all from a single App. He also intends to evolve their formations service to become a ‘launch your business’ service which is focused on partnering with their new business customers and guiding them step-by-step right through until they achieve their first dollar of revenue.

Holt said, “I’m exceptionally excited to be joining ZenBusiness and to lead this transformation of their Product. They have built an exceptional foundation and this next phase is undoubtedly going to catapult them into the household name brand category. To partner with small businesses to really help them get to their first dollar of revenue is a completely novel concept. For me a mission to democratize entrepreneurship – to make starting a business so easy it becomes something anyone can do, regardless of their background, wealth or education – is a truly inspiring purpose that can truly change the world as we know it.”

“Craig is a great addition to the ZenBusiness team,” said Ross Buhrdorf, founder and CEO of ZenBusiness. “With decades of experience in designing innovative solutions for the legal and financial services industries combined with his passion for helping startups create exceptional customer experiences, he’ll be a pivotal player in our mission to help entrepreneurs start, run, and grow their businesses.”

An established leader in digital strategy, product and design, Holt has over 15 years experience leading product teams and companies ranging from start-ups to multi-billion dollar valued global tech brands. Prior to joining ZenBusiness, Holt was the chief executive officer for Remagine Digital, where he helped start-ups and large Silicon Valley enterprises create innovative customer experiences that translated into high growth and financial success. Before Remagine Digital, he served as chief executive officer for Pulse Global Services (Pulse), a subsidiary of LegalZoom that provides legal, financial and regulatory services to businesses across the US and UK. At this time, Holt also served as the global chief product officer for LegalZoom, where he led the complete transformation of the user experience across the company’s range of products.

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