The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach opportunities for and improve the effectiveness of their CTV campaigns

Audience Store, a premier international customer insight and programmatic media activation partner, has announced a partnership with AudienceProject, a leading provider of audience measurement solutions, to bolster incremental reach for advertisers.

The collaboration will focus on enhancing Targetcast, Audience Store’s audience-first, next-generation CTV advertising solution, enabling advertisers to benefit from market-leading capabilities in planning and reporting incremental reach opportunities above traditional linear TV advertising.

By leveraging AudienceProject’s unique measurement solution, Audience Store will empower advertisers to deduplicate Barb data and impression-level digital data, significantly improving the effectiveness of their CTV campaigns, and enhancing campaign planning by highlighting potential efficiencies based on historical Barb data.

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The partnership is designed to deliver enhanced insights into audience reach and will also enable brands to deploy frequency capping across CTV content services in order to maximise their advertising impact beyond traditional linear TV.

“Teaming up with AudienceProject is a strategic move that elevates Targetcast, our market-leading, next-generation CTV solution”, said Jon Hewson, CEO of Audience Store. “This partnership allows us to provide our clients with a clearer understanding of their campaign’s potential pre-campaign, with post-campaign reporting back on the actual performance, incremental reach and audience engagement delivered, informing their advertising strategies with smarter, data-driven decisions.”

AudienceProject’s innovative platform equips advertisers with the tools to gain comprehensive insights into their audience and its incremental reach potential to optimise campaign performance and incremental reach and achieve efficiencies while allowing unique frequency capping across premium CTV content services. This means Audience Store and its clients are better positioned to navigate the complexities of the rapidly evolving advertising landscape and capitalise on the opportunities presented by CTV.

“Audience Store’s commitment to enhancing audience intelligence aligns perfectly with our mission at AudienceProject,” said Paul Barnard, Managing Director at AudienceProject. “Together, we will empower advertisers to unlock the full potential of CTV, delivering not just reach, but also precise targeting and measurement.”

The partnership marks a significant step forward in Audience Store’s continued dedication to innovation within the rapidly evolving TV space, ensuring that clients can navigate the complexities of modern media with confidence and precision.

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Audience Store is an international customer insight and next-generation programmatic media activation partner for brands and agencies. We help brands understand consumer behaviour and purchasing motivations at a granular level by leveraging AI, technology, and sophisticated insights to empower brands, embracing the power of simplicity, not complexity. By applying these insights, we fuel digital marketing for enhanced customer discovery, engagement and acquisition throughout the purchase journey. Through our programmatic expertise, we achieve brand-safe, high-performance campaign goals through curating the right inventory and implementing real-time optimisation. As a proud partner of the IAB Gold-approved 2.1 standard, we stand as a trusted solution to inform, create, and consistently deliver cost-effective results. For more: audiencestore.co.uk.

AudienceProject is a leading SaaS company empowering advertisers to make confident marketing decisions and reach their audience more effectively based on independent, comprehensive cross-media measurement. For more information, visit www.audienceproject.com