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customer insight

Akamai Technologies Holds Akamai Edge Live | Virtual Summit 2020

Akamai, the intelligent edge platform for securing and delivering digital experiences, hosts Akamai Edge Live | Virtual Summit 2020. This interactive virtual event brings Akamai's top experts together with customers, technologists, developers, and business executives to engage around the latest strategies to maintain business continuity, protect technology from ever-evolving threats, and accelerate digital transformation during challenging times. Three live events will be offered over the course of two days in order to…

MarTech Interview with Tod Loofbourrow, CEO at ViralGains

"There is a major convergence happening between Martech and Adtech systems now, described by the clever moniker MadTech." Hi Tod, tell us about your journey into data management technologies. What inspired you to start at ViralGains? ViralGains is all about turning advertising into a two-way conversation and helping brands interact in authentic ways with consumers. I saw an opportunity with ViralGains to use Artificial Intelligence (AI) to bring massive scale to that interaction and to find patterns in consumer…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

Sally Beauty Launches Customer Experience Management Program to Uncover Customer Insights and Drive Engagement Across Touchpoints

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new partnership with global beauty products retailer Sally Beauty. The iconic specialty retailer chose SMG for the actionable insights delivered through its technology platform and industry-leading professional services. Sally Beauty is the world's largest distributor and retailer of salon-quality hair color, hair care, nails, salon and beauty supplies. With more…

Bots Are Failing And Here’s Why

A new chatbot pops up almost every day. Facebook, for instance, claimed 100,000 unique bots for messenger back in April 2017.  But despite their number, many of them are failing to impress, leaving users underwhelmed and frustrated. But why are so many of them failing to impress?  There are five key things to keep in mind when answering this thorny question. You need a brilliant bot or your users will try it once and never come back. It has to be an end to end brilliant solution & it needs to be conversational! One…