Cuniffe brings rich product and CTV experience to the role as OpenX expands its global focus on CTV.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Nick Cuniffe as Vice President of Product, CTV. In this new role, Cuniffe will act as OpenX’s CTV product lead, responsible for global strategy and execution of OpenX’s CTV product solution and roadmap. He will report to Mike Chowla, SVP of Product.

“His background in product strategy for CTV will be instrumental in our mission to be the leading supply-side solution in programmatic for advertisers, agencies, and DSPs.”

This announcement follows OpenX’s recent launch of TV by OpenX, an ongoing initiative to unlock the full potential of CTV by combining the most powerful aspects of linear and programmatic buying models. In November, the first phase of TV by OpenX included the elimination of resellers and all non-TV content from OpenX’s CTV inventory.

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Cuniffe will be tasked with building on this recent initiative, advancing OpenX’s innovative approach to CTV.

“I’m thrilled to be joining such a forward-looking organization. OpenX’s commitment to its TV by OpenX initiative and intentional steps to reduce its carbon footprint positions the company as an industry leader,” says Cuniffe. “I’m most excited about driving OpenX’s CTV direction and leveraging its innovative technology to shape the future of digital advertising in a meaningful way.”

Cuniffe joins OpenX with nearly two decades of experience. Most recently, Cuniffe served as head of product at Airfind. Prior to that, he spent almost a decade at SpotX (now Magnite), where he launched their CTV and audience platforms. Recognized by the IABM for design and innovation, Nick led the team to successfully deliver Audience Lock, one of the market’s first data clean rooms.

“Nick’s deep understanding of and experience in CTV makes him ideally suited to innovate and to deliver on OpenX’s commitment to advancing biddable, transparent CTV,” says Chowla. “His background in product strategy for CTV will be instrumental in our mission to be the leading supply-side solution in programmatic for advertisers, agencies, and DSPs.”