More Fan-favorite IMAX Enhanced Movies Soon Accessible in 8 Countries Through Rakuten TV

IMAX Corporation, DTS, a wholly owned subsidiary of Xperi, Inc, and Rakuten TV, one of the leading Video On-Demand platforms, announced a significant expansion of the IMAX Enhanced movie collection with Rakuten TV’s commitment to carry one hundred titles in the IMAX Enhanced format.

“Rakuten TV users will soon have the opportunity to experience more of their favorite blockbuster movies in IMAX Enhanced, taking movie nights to new heights with IMAX’s exclusive expanded aspect ratio and IMAX signature sound by DTS.”

IMAX Enhanced pairs premium consumer electronics and fan-favorite Hollywood films to deliver the ultimate viewing experience when and where fans demand it. To address growing demand, IMAX Enhanced has expanded its partnership with Rakuten TV, strengthening catalogue availability in Europe to include one hundred IMAX Enhanced titles arriving on service over the next six months.

Marketing Technology News: Zappi Recognized for Best-in-class Company Culture

“We are thrilled to continue our relationship with Xperi and IMAX Enhanced,” said Sidharth Jayant, chief product officer for Rakuten. “Rakuten TV users will soon have the opportunity to experience more of their favorite blockbuster movies in IMAX Enhanced, taking movie nights to new heights with IMAX’s exclusive expanded aspect ratio and IMAX signature sound by DTS.”

“Rakuten TV is a valued partner and early adopter of IMAX Enhanced, delivering a truly differentiated and premium viewing experience for the most demanding fans,” said Bill Neighbors, chief content officer for Xperi. “Enabling a robust slate of additional content on service truly showcases the ways in which we are championing extraordinary experiences for movie watchers.”

The IMAX Enhanced releases will be available across eight European regions (UK, France, Italy, Germany, Spain, Netherlands, Norway, and Poland) through Rakuten TV.

Marketing Technology News: MarTech Interview With Varun Sharma, Vice President, APAC & Japan at Emplifi