WPSD Local 6 Partners with Publica to Accelerate CTV Strategy

Empowers WPSD Local 6 to maximize CTV ad experiences and monetization strategy

WPSD Local 6, part of Paxton Media Group, announced a partnership with Publica, a leading connected TV (CTV) ad platform. With this partnership, Publica will provide WPSD Local 6 with the technology to successfully serve and manage ad experiences across all CTV environments.

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“We’re thrilled to collaborate with the team at WPSD Local 6 and help grow their CTV advertising revenue with advanced ad serving controls that improve the streaming experience for their advertisers and audiences,” said Ben Antier, Co-Founder and CEO, Publica.

eMarketer estimates that U.S. CTV advertising revenue will grow by 67.7% by the end of 2023 to reach $24.2 billion. WPSD Local 6 plans to capitalize on this growth and work with Publica to manage its CTV inventory, using controls for ad frequency capping and competitive separation, and optimize yield within ad pods. WPSD Local 6 provides local news across Kentucky, Tennessee, Missouri, and Illinois, and now can provide the highest quality CTV ad experience for viewers across all their streaming platforms.

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“Publica has revolutionized our CTV strategy by connecting WPSD Local 6 with leading supply-side platforms. Publica’s team and technology helps us to increase revenue, while successfully navigating the complex CTV advertising space and advancing our growth by leaps and bounds,” said Bill Evans, Vice President and General Manager of WPSD Local 6.