The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January Content
Adspace, the country’s largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development. Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content that spans Adspace’s own editorial features to bespoke video creative developed for advertisers. Capabilities include ideation, shooting and editing, as well as more complex creative such as augmented reality or facial-recognition-supported interactive experiences that engage shoppers with the Adspace digital video screens.
“We want all of our advertisers to benefit from the sight, sound and motion that our screens offer. Animating static assets and adapting creative to our specs has always been a service we offer. However with Adspace Studios, we’re fortifying our production capabilities to provide advertisers with an arsenal of bespoke creative solutions that create meaningful connections with our audience,” notes Mr. Hamilton.
The full scope of Adspace Studios’ capabilities also includes procuring top influencers to star in content. Adspace’s own 2018 Holiday Gift Guide is curated by Julia Engel, founder of the Gal Meets Glam lifestyle blog and fashion brand and debuted on Black Friday on 4500 screens in more than 300 malls across the country. With sponsors including Oculus, Sprint, Harman Kardon and Lancôme, the presentation showcases Julia’s picks and sponsor products in their own fifteen second videos.
Adspace will continue to leverage influencers for 2019 programming, starting with January’s healthy lifestyle-themed content starring Karena Dawn and Katrina Scott, founders of Tone It Up. These two experts in fitness, nutrition and all things wellness will present healthy tips that specifically speak to in-mall consumers. Sneaking in a few workout moves while shopping or packing energy-fueling snacks are a few examples of how the content will be directed to Adspace’s audience.