The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management.
The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019.
The new digital product by Reputation House is being developed as an application for mobile devices for analyzing public opinion online. The advanced software employed within the architecture of the application allows users to analyze the tonality of online references made to a specific brand and derive results on public perception.
Marketing Technology News: We’re Trapped in a Social Filter Bubble
ION is specifically designed for corporate clients as it offers them all the tools necessary for evaluating brand reputation levels. The results of extensive public opinion analysis allow users to effectively take action in crisis situations and manage negative opinions. Image threatening situations can be promptly identified and levied using the application before they can spread online and damage brand reputations.
The application includes a host of advanced features, such as a range of information filters, which sort online data flows on selected brands by source, language, date and other parameters. ION offers a convenient and user-friendly dashboard with extensive instrument panels for allowing users to customize alerts to desired events by specifying various keywords that the application’s analysis system will search for online. The application is already available in App Store and Google Store.
Marketing Technology News: TechBytes with Philipp Pointner, Chief Product Officer at Jumio
Reputation House is a brand protection and online reputation management company working with content monitoring and analytics, as well as generation of positive informational backgrounds and social media image optimization. The company caters to global brands, such as international car brands, banks and other clients from a variety of industries. Reputation House is a rapidly developing company that is seeking to establish its presence on the global reputation management market.
The launch of the new application by Reputation House is an important step for expansion into more reputation management market niches. The company has recently opened a representative office in Hong Kong and is actively engaged in attracting new clients with its extensive range of products.
Marketing Technology News: MarTech Interview with Burr Smith, CEO at BroadSign