The former CMO of Nielsen and WeWork will play a valuable role in the company’s growth.
Zappi, the ad and innovation testing platform built by brands for brands, today announced Marcy Shinder has joined its board of directors.
“We couldn’t be happier to welcome Marcy to our board,” said Stephen Phillips, chief executive officer of Zappi. “Her incredible experience as a digital and creative marketing innovator at both SaaS and Fortune 500 companies will help guide us in our journey to scale for growth and deliver value to modern marketers.”
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With over 25 years of marketing experience, Shinder held the role of chief marketing officer (CMO) of Nielsen for five years. She also served as chief growth marketing officer and global head of partnerships at WeWork and chief marketing and communications officer at WorkMarket (acquired in 2018 by NASDAQ: ADP), and previously served as a long-tenured executive at American Express.
“I’m honored to be joining the board at this exciting period of growth for the company. Zappi is revolutionizing the way CMOs digitize their consumer insights departments and leverage data for faster, more agile decision-making. I look forward to helping the company shape the digital future of marketing,” said Shinder.
Named one of WomenInc. Magazine’s Most Influential Directors and B2B Magazine’s Marketer of the Year, she has also received a IAB Gold MIXX award and a Webby.
Shinder is a founding member of Brilliant Friends Investing (a unique network dedicated to providing capital and advice to women-led businesses) and is a guest lecturer at Princeton’s Keller Center for Entrepreneurship. Marcy lives in the greater NYC area with her family.
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