Conversational Marketing Leader Unveils Drift Video at HYPERGROWTH London
“Since starting Drift, we’ve said there are two mega-trends that would shape the future of B2B sales and marketing: messaging and video,” said David Cancel, founder and CEO of Drift. “Over the last few years we’ve built an industry-leading messaging platform used by over 150,000 businesses, and now we’re expanding our Conversational Marketing platform by adding video.”
Video has exploded, and is now the number one way people spend time online, with Cisco projecting that by 2020 one million minutes of video will cross the internet every second, and by 2021, 82 percent of all internet traffic will be from video.
“We’ve spent the last year working on Drift Video and it was one of the main reasons for raising our Series C in April 2018,” continued Cancel. “In looking at the market over that time, we saw that while there are many products that make it easy to create and share videos, none of them were built to help to start conversations and create a better buying experience. After a private beta with some great early customers, that’s what we’re bringing to market today with Drift Video.”
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“People are busy, and communication channels are cluttered, lacking personality and tone,” said Drift Video customer Ryan Barry, CRO at Zappi. “Drift has yet again brought to life a solution that enables our teams to help our customers do their jobs better, break through the clutter and build up the part that makes our company unique — us. Drift Video is simple to use, easy to track and is helping us shorten cycles, get the right meetings and optimize everyone’s time. This is a must-have for B2B sales and marketing teams.”