Browsing Tag

Drift

Lead Generation Tools To Help You Through 2021

“The lead generation process starts by finding out where your target market lives on the web – Wayne Davis.” 73% of today's B2B companies focus on quality over quantity. However, to reach that epitome, you must first take steps and add the best lead generation tools to your marketing and sales arsenal. 79% of the industry behemoths have already adapted to marketing automation and if your organization belongs to the rest 21%, you should change your mode soon! To help your marketing and sales thrive in 2021, take a look…

Drift Doubles Down on AI Commitment with Launch of Virtual Selling Assistants

Drift, the leader in Conversational Marketing, Conversational Sales and Revenue Acceleration, announced the launch of Virtual Selling Assistants. This new offering enables sales teams across the globe to increase quality pipeline and closed won revenue, without adding additional sales representatives. “According to McKinsey, over 80% of B2B seller interactions have moved to digital, and 99% of B2B buyers say they will make a purchase in an end-to-end digital self-serve model,” said Leo Tenenblat, Chief Product Officer at…

Drift Announces Record-Breaking Year of Growth and Market Expansion

Revenue Acceleration leader cites demand for digital transformation momentum as catalyst for growth Drift, the world’s leading Revenue Acceleration Platform that is transforming how sales and marketing work together to deliver more revenue, faster, with the help of Conversational Marketing and Conversational Sales, announced a year of record-breaking growth. As the COVID pandemic drove industries everywhere to accelerate their digital transformation, companies turned to Drift’s platform to more effectively engage their…

Drift Welcomes Leo Tenenblat as First Chief Product Officer

Seasoned technology executive and entrepreneur joins to lead product development and strategy as company continues to revolutionize the way businesses buy from businesses Drift, the world’s leading Revenue Acceleration Platform, announced that Leo Tenenblat, Ph.D., has joined the company as its first Chief Product Officer. Leo’s appointment as CPO comes on the heels of another record year for the company, and in this role, he will oversee product, design and engineering. Marketing Technology News: AnyClip Launches VPAID,…

Drift Ranked 6th Fastest-Growing Company in North America on Deloitte’s 2020 Technology Fast 500

Revenue Acceleration leader experienced 35,474% revenue growth from 2016 to 2019 Drift, the world’s leading Revenue Acceleration Platform, announced it ranked 6th on Deloitte’s Technology Fast 500™. Now in its 26th year, Deloitte’s Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. Award winners are selected based on percentage fiscal year revenue growth from 2016 to 2019. Drift grew…

MetaCX Appoints Jill Chiara as Chief Revenue Officer

MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Chiara will lead the sales, customer success, and professional service teams. She will report to MetaCX President Sorofman. “We’re thrilled to have Jill join the executive team,” said Scott McCorkle, co-founder, and CEO of MetaCX. “We are in the early innings of a multiyear journey to expand the boundaries of enterprise software…

Drift Issued Patent for Its AI-based Chatbot Solution

Revenue Acceleration Leader Paves the Way for Event-Based Dialogue Managers October 28, 2020 Drift, the leading Revenue Acceleration Platform, announced that the United States Patent & Trademark Office (“USPTO”) has granted a patent for its Artificial Intelligence-based chatbot solution. Patent #10,818,293, titled Selecting a response in a multi-turn interaction between a user and a conversational bot, represents the company’s commitment to industry-disrupting innovation and paves the way for event-based dialogue…

Drift Expands Beyond Conversational Marketing

Market leader launches Revenue Acceleration category to help companies grow revenue and increase customer lifetime value faster Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on serving marketing, Revenue Acceleration powers an organization, uniting sales and marketing and touching all stages of the customer journey, from the moment someone first interacts with your business to the…

Drift Integrates with Zoom to Turn Conversations into Pipeline with a Click

Conversational Marketing leader announces new product integrations with enterprise meeting platform Zoom Drift, the world’s leading Conversational Marketing platform, today announced it will offer three unique integrations with leading enterprise meeting platform Zoom. The integrations -- which include solutions for Drift Chat, Drift Meetings, and Drift Video -- give sales teams the power to transition meetings into pipeline faster than ever before. Marketing Technology News: Blippar Accelerates International Growth…

PTC named SiriusDecisions Program of the Year Winner for its ROI Engine in Partnership with 6sense, People.ai, and Drift

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions PTC  has been recognized as a SiriusDecisions Program of the Year winner for the company's Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. As part of a…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

Drift Launches Audiences to Instantly Turn Your Digital Marketing Efforts into a Revenue Machine

New product unifies sales and marketing data so you can engage in real-time conversations now, not later Drift, the leading conversational marketing platform, announced the launch of Drift Audiences. This is the first solution that unifies your sales and marketing data silos to reveal who is on your website and where, so you can engage in real-time conversations and unlock new revenue. “There are a lot of tools that can tell you who is on your website, and a lot of others that can give you a report that you can act on…

Lumavate Expands Platform Features for Marketers

Lumavate released new features today, allowing marketers to build and publish mobile apps rapidly with no code required Lumavate, a low-code mobile app platform, announced new functionality that further enables marketers at enterprise organizations to quickly build and publish mobile apps. All apps built using the Lumavate Platform are delivered as Progressive Web Apps (PWAs) to end users. Marketing Technology News: Booking.com Predicts the Top Travel Trends for 2020 “The features included in this release make it…

“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era. The Platform of Independents is led by Segment and a group of nine other independent software companies, united…

6sense to Power Company Insights for Drift Intel to Personalize Conversations

Partnership More Accurately Identifies Hidden, High-Value Prospects for Drift Customers 6sense, the leading Account Based Orchestration Platform, powered by AI, announced at HYPERGROWTH that it has partnered with Drift to provide account identification capabilities to customers using the company’s Drift Intel feature. The integration between 6sense’s Company Graph and Drift provides curated company-level data of website visitors to Drift Intel customers. Account Based Orchestration Platform, @6senseInc, to power company…

Bottomline Announces AI Enabled In-Product Support Powered by Drift

Bottomline Technologies, a leading provider of financial technology that helps make complex business payments simple, smart and secure, announced that it has added AI-enabled chat inside its payment solutions to make signing up and accessing support even easier for its Paymode-X and PTX customers. By leveraging capabilities from Drift, an innovative conversational marketing platform, Bottomline is assisting its Paymode-X and PTX customers intelligently and in real-time. In North America, AI-enabled chat will be used to…

LeadMD & Drift Reveal Surprising Findings with Sales & Marketing Alignment Report

Joint Research Gives Business Leaders Actionable Insights into Alignment Creation and Performance Impact LeadMD, the world’s leading performance marketing consultancy, announces the results of its Sales & Marketing Alignment Report (SMAR). The report was conducted in partnership with the leading conversational marketing platform Drift and leveraged hundreds of executives’ feedback in order to produce a study focused on quantifying the term “sales and marketing alignment” and distilling the concept down into actionable…

Drift Announces Acquisition of Giant Otter & Launch of Drift Automation

Conversational Marketing leader unveils first marketing automation product built for the customer era at HYPERGROWTH 2019 Drift, the leading conversational marketing platform, announced the acquisition of Giant Otter and the launch of Drift Automation. Giant Otter was led by Jeff Orkin, Ph.D., who has been developing AI systems to understand human behavior and language for the past 20 years. As CEO of Giant Otter, Dr. Orkin built on research he conducted at the MIT Media Lab. Prior to MIT, Dr. Orkin spent a decade…

Drift Launches the First Enterprise-Ready Video Platform Built to Start Conversations and Make Buying Easy

Conversational Marketing Leader Unveils Drift Video at HYPERGROWTH London Drift, the world's leading conversational marketing platform, announced the launch of Drift Video, the first enterprise-ready video platform built to start conversations and make B2B buying easy. "Since starting Drift, we've said there are two mega-trends that would shape the future of B2B sales and marketing: messaging and video," said David Cancel, founder and CEO of Drift. "Over the last few years we've built an industry-leading messaging…

MarTech Interview with Glenn Shoosmith, Chief Architect and Founder, JRNI

"It’s also important not to get to caught up in the hype around AI. Like anything, the wrong use devalues the right use and AI is certainly being overused right now." Tell us about your role and journey into marketing technology. What inspired you to launch JRNI? In 2008, I started working with some of the world’s largest banks, including Bank of America and Merrill Lynch and during my “out of office” time, I enjoyed playing squash. Trying to find a court near my London residence, I found it virtually impossible to find…