Firework offers cutting-edge video commerce capabilities to help fast-growing BigCommerce merchants up-level their virtual storefronts

Firework, a video commerce leader, announced it has been named a BigCommerce Technology Partner, providing tens of thousands of BigCommerce merchants access to Firework’s full suite of video commerce capabilities — including short-form, shoppable video and livestream shopping. Beginning today, BigCommerce customers can integrate the Firework platform through the BigCommerce App Marketplace.

“We’re excited to partner with BigCommerce and bring best-in-class video commerce experiences to its ecosystem,” said Eva Wang, head of commerce and partnerships at Firework. “BigCommerce has been a leader in creating true omni-channel experiences across retail and enterprise merchants; and we look forward to adding unique value to these merchants with our full range of cutting-edge video commerce solutions.”

“We are so excited that Firework’s video commerce capabilities are now part of BigCommerce’s vibrant ecosystem,” said Ken Natori, president of Natori. “Firework’s solutions have helped us evolve Natori.com into a destination for content and inspiration, in turn increasing customer engagement, loyalty, and conversion rates. With this new partnership between BigCommerce and Firework, we look forward to seeing even more easy to implement functionality that helps us drive our business.”

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Firework is a leading video commerce solution provider for the open web. With Firework, organizations can implement cutting-edge short-from, shoppable videos and livestream shopping modules directly on their own digital properties, including websites, apps, email, and more.

The new integration also features drag-and-drop functionality and no-code enablement, allowing BigCommerce merchants to enable shoppable video, live shopping, AI-driven content creation, and more on their own digital properties within minutes. In addition to enabling a more immersive and engaging omni-channel customer experience, Firework also helps to ensure brands retain access to their all-important first-party customer data.

“Our partnership with Firework further illustrates our commitment to providing merchants access to the highest-caliber technologies and service providers available in the industry,” said Russell Klein, chief commercial officer for BigCommerce. “Firework shares our desire to help merchants sell more and grow faster to maximize success, and we look forward to working together to mutually support customers.”

BigCommerce Technology Partners are selected for offering best-in-class technologies, value and superior customer service.

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