FleishmanHillard and Wibbitz announced a collaboration to develop AI-powered video services and expertise for the communications industry and its clients. The relationship leverages Wibbitz’s AI-based video creation platform and FleishmanHillard’s expertise in reaching and communicating with audiences in an impactful way.
FleishmanHillard’s technology sector and social and innovation practice teams are already exploring key areas in AI-powered video with Wibbitz, developing solutions to help clients:
- Create customized video in real time that connects with micro-communities.
- Develop bespoke content for media and influencers that can quickly and visually communicate a story.
- Produce professional, mobile-friendly video news releases without expensive equipment or video expertise.
- Explore new areas, such as personalized video, for employee communications.
“Leading publishing companies have been utilizing Wibbitz for the past few years and we’re ready to bring the solution to a new industry,” said Zohar Dayan, Wibbitz CEO & Co-founder. “Our technology allows content creators to quickly and easily produce videos at a remarkably low cost. Our work with FleishmanHillard will help companies take our technology and experiment with new ways to tell their stories in a nimble and groundbreaking way.”
FleishmanHillard and Wibbitz are currently testing joint implementations of the platform, and have plans to roll it out globally. As part of the multifaceted partnership, the agency is working with Wibbitz to develop new types of automated distribution services to help clients reach audiences and micro-communities more efficiently and effectively.
“Our goal is to look around corners and innovate for the future of the media and communications industry,” said Ephraim Cohen, senior vice president and senior partner, general manager for FleishmanHillard’s New York office. “By working with Wibbitz to develop future video tools and services, we can ensure we are delivering cutting edge programs for our clients. The Wibbitz partnership allows us to develop an AI-powered tool to help any communications professional deliver high-quality, customized video at scale.”
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