MCTV Selects MOBITV to Offer Innovative Video Services to Residential Customers
New MOBITV Partnership Enables MCTV to Cap and Replace End-of-Life Cable Plant and Offer Full Suite of Advanced Television and Internet-based Services
MOBITV, a global leader in app-based TV video delivery solutions, today announces that MCTV of Massillon, OH, has selected MOBITV Connect managed services for delivery of MCTV Stream, its streaming video content and Internet-based services to residential subscribers in throughout Ohio. MCTV turned to MOBITV to replace end-of-life legacy technology and to offer more advanced IP-based video streaming applications. MCTV launched the service in select markets yesterday and will continue to deploy the service to both new and existing customers across its service areas over the coming months.
Marketing Technology News: Sinch AB (publ): Sinch Completes Acquisition of SAP Digital Interconnect
“MCTV is a well-respected leader in the video space and MOBITV is proud to be part of their portfolio of offerings,” said Charlie Nooney, CEO of MOBITV. “MCTV developed watchTVeverywhere (wTVE), that provides MCTV cable TV customers the ability to stream live programming and on demand content from more than 90 networks on their computer, tablet or smartphone at no additional cost. More than 527 other member operators in the National Cable Television Cooperative (NCTC) and other associations utilize wTVE for their authentication services.”
“At MCTV, our mission is to provide our customers with innovative technology and exceptional customer service,” said Katherine Gessner, president of MCTV. “The video landscape has shifted dramatically in the past several years and ‘gathering around the TV’ doesn’t mean what it used to. Consumers want to watch video on their terms – when they want and where they want. What we found most appealing about MOBITV Connect are its advanced technology and features, including its app-based approach instead of a traditional set-top box. This gives customers more access and new options across the numerous smart TVs, tablets and streaming devices they already have in their home.”
Marketing Technology News: Hip eCommerce Closes $5 Million Series A Funding Round
Unlike over-the-top Internet-based delivery platforms, MOBITV Connect enables providers such as MCTV to offer a full suite of advanced services. MOBITV Connect has a user-friendly interface that can be customized to meet MCTV’s content and design preferences. MCTV will be able to seamlessly integrate MOBITV with their existing streaming platform. The app-based streaming TV service platform includes on-demand, live TV, start over, look back, network DVR and recommendations. The software-as-a-service (SaaS) technology allows for real-time enablement of new technologies such as 4K/HEVC, Cloud DVR, replay TV and robust voice control avoiding the high cost and frequent replacement of legacy set-top boxes in the home. Customers can download the app and view television on any of their connected devices.
“The MOBITV platform provides significant energy and resource savings for consumers and MCTV. The savings are small on an individual basis, but add up across our subscriber base. We’re pleased to be partnering with MOBITV to launch MCTV Stream as the MOBITV platform provided us with an easy-to-use, reliable and innovative solution for the next evolution of pay-TV service,” added Gessner.
Marketing Technology News: Zype Announces New VP of Professional Services to Bolster Strategic Planning and Operations