MX Player Goes Big with its International Offerings – Expands its Content Portfolio by Signing a Deal with Konnect Digital
Konnect’s DICE Platform to serve MX Player with a wide range of compelling international entertainment tv & film content
MX Player, the Indian entertainment steaming platform for video, audio, music and games, owned by Times Internet Ltd and Chinese technology firm Tencent, has signed a two-year deal with Konnect Digital, a leader in media-tech solutions, to source, access and licence a range and wide variety of entertainment content via DICE, Konnect’s digital online content marketplace.
Under the deal, MX Player – which has ranked 7 in the top video streaming apps by time spent, worldwide* – will utilise DICE, Konnect’s innovative digital media and entertainment marketplace solution to acquire a range of highly entertaining television Movies, TV Series, Documentaries and Kids shows, bolstering its ability to access and expediently licence a raft of international titles.
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MX Player has recently launched its video OTT service in USA, Canada, Australia, New Zealand and the UK amongst other countries across the world.
“We are delighted to partner with Konnect Digital, through a deal that further supports and boosts our ability to source the best Movies and TV Shows to drive engagement among viewers,” said Mansi Shrivastav, Head, Content Acquisition at MX Player. “Our content development strategy is focused on bringing entertainment across languages and in varied formats to the viewer as well as to cater to the insatiable and discerning demand that we see in our markets.”
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Operating at scale in India with an advertising-led model for premium content, the platform has 175 million Monthly Active Users (MAUs) in the country with about 280 million MAUs globally.
“Our agreement with MX Player reflects some incredible synergies for both organisations,” said Konnect Digital’s CEO, Sid Khemka. “We bring an unmatched content slate and deep global relationships in several influential content markets through our DICE platform and MX Player brings unrivalled reach for our content and rights partners. We are delighted that MX Player has selected DICE to support its ambitious acquisition strategy for the market, adding unique depth to its ability to source the very highest quality entertainment for a vast audience.”
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