With Its Industry-first Dual Recording Technology, Socialive’s All-in-one Platform Unifies Live Broadcasting and Studio-quality Remote Recordings to Democratize Video Content Creation

Socialive, the self-serve video content creation platform for the enterprise, announced the next-generation Socialive platform, offering enterprises and high-growth companies a unified platform to create, broadcast and distribute studio-quality video content. Powered by Dual Recording Technology™, the next-generation Socialive platform is the industry’s first solution to unify the disparate technologies required for live broadcasting and high-quality remote recordings. Now, businesses can produce high-end video for live broadcasts, while simultaneously generating isolated recordings (ISOs) of up to 20 individual guests in perfect 1080p HD quality. These ISOs—captured via local devices such as smartphones, tablets and computers—are automatically uploaded to the cloud-based Socialive Recordings Library, where they can be repurposed for on-demand video content after the live broadcast concludes. This makes it easy to create dynamic live video experiences, while preserving the authenticity of live video for on-demand content.

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“Video has become the new standard for storytelling and audience communication in the enterprise. Until now, producing high-caliber video content across distributed organizations and geographies has been impossibly complex, requiring a wide range of disparate, expensive tools and specialized skills,” said David Moricca, founder and CEO of Socialive. “The next-generation Socialive platform is fundamentally changing the way video content is created in the enterprise. With our Dual Recording Technology, customers can easily capture remote recordings—live or on-demand—to make the most of their video investments and drive greater business value.”

As businesses across the globe seek out new ways to engage with audiences across remote and distributed workforces, the demand for high-quality, authentic video experiences has skyrocketed, particularly within the enterprise. However, producing great videos at scale while maintaining brand standards can be challenging for many organizations that lack the budget, team capacity and internal expertise. With Socialive, enterprises can simplify video creation workflows to create, broadcast and distribute studio-quality content in a fraction of the time and cost of traditional video content creation and distribution. On average, customers spend $150 per video with Socialive, compared to a minimum of $5,000 per video with traditional video production methods. Socialive also reduces the average time spent on video content creation, broadcasting and distribution by half.

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In addition to its Dual Recording Technology capabilities, Socialive also announced significant advancements to existing platform features, including:

• Studio in the Cloud™: With cloud-based video production, the Socialive Studio in the Cloud enables content creators and video producers across the entire enterprise to create high-quality live and on-demand video content from any location using any device, including a smartphone or tablet. The Studio in the Cloud provides teams of all experience levels the ability to produce high-quality video content without the traditional overhead of costly hardware or complex software.

• Virtual Green Room: Evolving beyond the traditional green rooms of on-site production studios, the Socialive Virtual Green Room facilitates streamlined remote communication between video creators and talent, ensuring the highest possible quality for remote video production. The Virtual Green Room production experience enables video creators to easily coordinate with on-air talent before, during and after live shows or recording sessions. This makes participating in video easy and effortless for presenters, while providing the enterprise-class control and power of a live studio for producers.

• Recordings Library: The cloud-based Socialive Recordings Library allows video creators to easily source, clip and edit video content from a centralized location. As soon as a broadcast ends, all HD video files are automatically stored in the Recordings Library, with no manual file transfer required. Unlimited storage ensures teams will always have access to the files they need, when they need them. In addition to the composite broadcast, Socialive automatically records all ISO feeds, allowing content creators to easily create and combine clips for ongoing content creation.

• Mobile Capabilities: The latest enhancements to the Socialive mobile app make it easier than ever to record and broadcast video from any device, anywhere in the world, regardless of network connection. Socialive’s updated mobile features include a more immersive user experience, larger video displays and the ability for guests to record on their own time and asynchronously contribute video content to the cloud-based Recordings Library.

“We are no longer limited when it comes to video creation across our organization,” said Bailey Fisher, senior digital marketing specialist at Qualtrics. “With Socialive, we have been able to significantly expand our video strategy to increase collaboration with our employees and partners. The self-serve platform has had a huge impact internally, as it allows anyone to uplevel their content and become the video producer—no prior video production experience necessary.”

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