Adweek Spotlight sponsored by Treasure Data: The Digital Shift: Exploring the Transformative Power of Customer Data

When: October 19-21, 2021

Where: Online; This three-day event thought leadership event is virtual. See full agenda here.

What: Gone are the days of simply having an online presence on multiple channels — the channels now also need to be efficiently integrated. With the growing ubiquity of mobile devices and the evolution of social platforms, brand marketers must understand data in real-time and find their optimal omnichannel offering as consumers demand more choice and flexibility. Organizations as a whole also need to shift their view on customer data to get more value out of what they have.

Join Adweek and Treasure Data as we sit down with top marketers and expert analysts to take a deep dive into the future of digital marketing, omnichannel opportunities, and the rising role of consumer data in driving organizational growth in this three-day Spotlight series. Conversations will explore various ways your brand can grow and thrive by future-proofing your tech stack, taking advantage of first-party data opportunities, and delivering seamless experiences that are engaging, interactive, and customizable.

Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies

Featured Speakers include:

  • Inri Mouchette, Head of Global Innovation, Campbell Soup Company
  • Joe Stanhope, Vice President & Principal Analyst, Forrester Research
  • Molly Battin, Senior Vice President Marketing, Global Brand Marketing, Delta Airlines
  • Ricardo Ortegon, Global Vice President of MarTech, Anheuser-Busch InBev
  • Jamison Antoine, Vice President, Global Customer Experience, Warner Recorded Music
  • Peggy Fang Roe, Global Officer, Customer Experience, Loyalty and New Ventures, Marriott International
  • Angela Zepeda, Chief Marketing Officer, Hyundai North America
  • Daniel Newman, Founding Partner and Principal Analyst, Futurum Research
  • Phil Sager, Partner, Bain & Company
  • Karen Donovan, Senior Manager, Customer Data Platform Program, Stellantis
  • Jeanne Bliss, Founder & Chief Executive Officer, Customer Bliss
  • Ainul Huda, SVP Audience Development and Analytics, Conde Nast
  • Julie Bowerman, Chief Digital Officer, Kelloggs
  • Jeremiah Owyang, Disruptive Tech & Corporate Innovation Expert, Founder of Kaleido Insights
  • Beth Mach, Chief Customer Officer, Truecar
  • Biljana Cvetnovski, Partner, McKinsey & Company
  • Jennifer Pelino, EVP Omnichannel Media, IRI Worldwide
  • Kazuki Ohta, Chief Executive Officer, Treasure Data
  • Tom Treanor, Chief Marketing Officer, Treasure Data
  • Eugene Saburi, Chief Business Officer, Treasure Data
  • Steve Letourneau, VP CX Strategy, Treasure Data

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity