Effie and Julia bring tremendous talent, vision, energy and experience to Tavus. They will help us continue to push the envelope on all that AI video can accomplish, and we are thrilled to add them to our team. — Hassaan Raza, Tavus CEO and co-founder

“Conversational AI Video is the future. Its limitless use cases will transform communications, applications, and experiences for businesses and consumers, and there is significant space for growth and innovation,” said Hassaan Raza, Tavus CEO and co-founder. “Effie and Julia bring tremendous talent, vision, energy and experience to Tavus. They will help us continue to push the envelope on all that AI video can accomplish, and we are thrilled to add them to our team.”

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Meet the Women Driving the Next Generation of AI Video Product Development and Marketing

Both Effie and Julia were early adopters of AI. Effie was a TA for an AI class long before it went mainstream, and Julia developed a sold-out comedy show based on AI fails that ran from 2017-2021. They also share deep backgrounds leveraging communications technologies in novel ways.

With more than a decade of product-building experience, Effie is known for her passion in creating innovative and engaging products that connect and empower users. She got her professional start at Apple, where she learned about design and craft, before joining Google. There, she worked on Nest camera algorithms, and Google Assistant for people new to the Internet who faced unique challenges in emerging markets, as well as in the car with Assistant Driving Mode. Most recently, Effie was Principal Product Manager at Roblox, where she led the Expressions and Content Safety team. Her team was dedicated to enabling 1B+ users to communicate and express themselves in the digital realm, while staying safe and civil. Effie’s work on free natural expression with voice and facial expression will be an asset at Tavus.

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“After 10+ years in big tech, I am ready for the challenge of helping an early-stage startup with killer technology grow and be widely adopted by product development teams building immersive video experiences,” said Effie Goenawan. “It’s so exciting to be a part of revolutionizing how humans interact with technology and each other. Tavus will be truly humanizing and transformative.”

Julia is an award-winning marketing leader specializing in early-stage tech companies and video. She comes to Tavus after serving as the Head of Product Marketing & Lifecycle Marketing at Loom, where she oversaw 50x growth and more than 50 product and feature launches, including Loom, Loom SDK, and Loom AI. There, she was credited with establishing the video messaging category. Additionally, Julia spent several years as Director of GTM—Technology for the commercial arm of the Australian Government in San Francisco, where she advised 40+ top-tier U.S. tech companies on their international launch strategies, including Dropbox, Box, Lyft, Uber, Qualtrics, Square, and Survey Monkey. Julia was also Senior Manager, Product Marketing at Wizeline, where she worked on an AI chatbot product, and the Co-founder of Women Uninterrupted, a video platform for storytelling.