According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection.
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As A. Liaskovskyi, the AdPlayer.Pro CEO claimed, the collaboration is an essential part of the company’s strategy to assist its video ad server users in coping with major challenges across the online video advertising industry.
“Online video ad fraud is a global phenomenon, which simply can’t be overlooked, hence we’re putting increasingly greater effort into fighting its negative impact on our Supply and Demand partners’ businesses.
In this respect, we’re proud to collaborate with one of the most reputable ad fraud detection providers on the market, Fraudlogix, hence scaling our brand safety capabilities to ensure our customers on the buy and sell side achieve the best results,” he explained.
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