Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues, and a robust OOH network, announced that ReachTV, the in-airport entertainment platform, will add Screenvision’s Front + Center Everywhere to its lineup of original programming distributed at more than 90 U.S. airports. Front + Center Everywhere is now broadcast across 200,000 screens nationwide.
“As travel returns to pre-pandemic levels, working with ReachTV enables Screenvision to target the in-airport consumer with the entertaining programming from Front + Center Everywhere,” said Katy Loria, Chief Revenue Officer, Screenvision Media. “Importantly, it enables Screenvision to offer our advertisers another highly covetable audience through our growing OOH network.”
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Screenvision designed Front + Center Everywhere to engage the on-the-go and typically hard-to-reach consumer. Front + Center Everywhere has taken Screenvision’s pre-show model and adapted it for an experience beyond cinema. Along with ReachTV, Screenvision’s growing OOH network includes Topgolf venues, healthcare innovation company Outcome Health, along with Atmosphere, the streaming television service for bars and restaurants, and Volta electric vehicle charging stations.
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“We turned to Screenvision because their sales team has consistently shown the ability to bring in advertisers and develop captivating content that resonates with its target audience,” said Lynnwood Bibbens, CEO & Co-Founder, ReachTV. “In addition, we look forward to working with Screenvision’s in-house creative team to co-create unique programming to be distributed both in-cinema and across the Front + Center Everywhere network.”
At airports, travelers will see contextually relevant content that mirrors programming during Screenvision’s cinema pre-show or when at other venues featuring programming from Front + Center Everywhere. This includes entertaining, movie-related programming, such as trivia, games and behind-the-scenes footage, along with original campaign executions, including traditional spots and custom creative.
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