On the Heels of Skyrocketing User Growth and Adoption, Customer Demand Fuels Launch of Clipchamp Windows App in the Microsoft Store
Clipchamp — one of the first and only browser-first video creation, editing, and production platforms — announced significant company and user growth, as well as its just-launched app for the next generation of Windows, which is currently a featured app in Microsoft’s Insider Preview Build. Clipchamp now has 17 million registered users on its platform across 390,000+ companies, a year over year (YOY) increase of 54%.
In the first half of 2021, Clipchamp’s video exports skyrocketed 186% YOY. This is a result of the pandemic-necessitated increase in remote work that required employees to create videos more frequently for activities that they would normally conduct in-person, such as trainings, town hall addresses and other corporate communications. As both businesses and the general population started creating more videos than ever before, they sought out multi-purpose, integrated tools instead of one-off solutions. Clipchamp saw the largest increases for videos exported in the 16:9 aspect ratio (up 189%), 9:16 aspect ratio for TikTok or Instagram stories (up 140%) and 1:1 aspect ratio for instagram (up 72%). In addition, screen recording usage is up 57% and webcam recording usage is up 65% since January 2021.
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“Clipchamp has had explosive growth, nearly tripling our team in the past year. We are acquiring two times more users on average than we did at the same time a year ago while also doubling the usage rate, meaning more users are creating video content than ever before,” said Clipchamp CEO Alexander Dreiling. “While social media videos have always been at the forefront of business needs, during the past year we’ve also witnessed the rapid adoption of internal communication use cases where there is a lot of screen and webcam recording taking place in our platform. The need for video templates has also accelerated, with templates usage up more than 180% YOY, because they allow users with limited video editing skills and time to create a professional-grade video within minutes.”
To accommodate the rapid growth on its platform and make using Clipchamp even easier for video creators, the company developed a Clipchamp app specifically for Windows users, which is currently a featured app in the Microsoft Store as part of their Insider Preview Build. Now, instead of opening a browser, video creators can simply head to the Microsoft Store, install Clipchamp’s app and immediately begin creating video projects. On the heels of Clipchamp’s integration with Microsoft OneDrive to help customers organize their files for easy editing and collaborating across different locations and devices, this new Windows app further solidifies Clipchamp’s integration with Microsoft, with more native capabilities & optimizations to come.
“The launch of Clipchamp in the Microsoft Store on Windows is part of Microsoft’s strategy to move forward with publishers who offer PWA-compatible full web applications and bring them to the Store,” said Pierre Lagarde, principal program manager at Microsoft. “PWA applications on Windows offer many advantages such as automatic login, easier integration with services like OneDrive and higher user engagement. This is facilitated using PWABuilder, which allows users to transform a website into an app in one click.”
Clipchamp consolidates and simplifies the entire video development process, from ideation and collaboration to publishing, into one streamlined, easy-to-use solution. Its browser-first technology allows video creators to immediately edit their videos without the hassle of waiting for large video file uploads, enabling consumers as well as businesses, like Zendesk, to create impactful and professional-grade videos 15 times faster than with traditional tools. In addition, Clipchamp’s deep product integrations with partners including Google, Microsoft, Dropbox, Box and Pinterest provide users with a more seamless, accessible video creation experience. Clipchamp inspires working professionals with any level of experience to start creating, editing, and publishing visually stunning, memorable business videos — from customer testimonials and sales presentations to product marketing content and internal communications — in minutes at a fraction of the cost of external studios.
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