Next-Generation

Beez, a next-generation, data analytics and data solutions company, has announced the release of their code-free data engineering and data science solution, Bee6. The purpose-built software significantly reduces the time needed to build and deploy sophisticated analytics across enterprise-scale organizations. Bee6’s code-free modeling and data ingestion, coupled with its high-performance architecture, dramatically simplifies the process needed to condition data for analytics. Bee6 enables the application of a wide variety…

RainFocus, the leading event marketing and management platform, today announced that it has been identified as a Representative Vendor in the Gartner "Market Guide for Event Technology Platforms" report. Marketing Technology News: Questex’s Fierce Pharma Celebrates the Frontline Innovators and Influential Leaders In Pharma… RainFocus has worked alongside clients to deliver virtual event experiences to over 3.9M attendees from over 160 countries. The market report explains, “The rise in virtual events drove…

New User Experience Integrates Features of IZEAx®, Shake®, and BrandGraph® with Focus on Influencer Discovery IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, today revealed the next generation of IZEAx® Unity Suite, the company’s enterprise SaaS influencer marketing solution. The latest improvements to the platform’s functionality and features focus primarily on influencer discovery across leading social platforms, including Facebook,…

Epsilon to Become a Key Strategic Adobe Identity Partner, Positioning Enterprise Brands for Success in a Cookieless World and Building on Publicis Groupe's Long-Standing Relationship with Adobe Powered by Epsilon's CORE ID, Publicis Sapient to Deliver Customer-Centric Digital Transformation for Clients Fueled by the power of 250 million privacy-protected consumer IDs, Epsilon and Publicis Sapient are expanding Publicis Groupe's long-standing relationship with Adobe to help enterprise brands deliver one-to-one…

An ecosystem to tokenize patents can allow intellectual property to be treated as business assets, making patents easier to license, sell and commercialize IPwe today announced plans to begin representing patents as non-fungible tokens (NFTs) or digital assets by working with IBM (NYSE: IBM) to create the infrastructure for representing patents as NFTs and storing the records on a blockchain network. The tokenization of intellectual property (IP) will help position patents to be more easily sold, traded, commercialized or…

New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. FreeWheel, a Comcast Company, announced a significant milestone in digital and linear TV convergence: the rollout of a new technology that allows sellers to deliver video…

Smartlogic, the leader in Semantic AI technology, today announced the release of Semaphore 5.2.0, the Next Generation of Semantic AI. Smartlogic, the leader in Semantic AI technology, today announced the release of Semaphore 5.2.0, which includes new features and improvements across multiple Semaphore modules. Marketing Technology News: B2B Advertising on CTV Platforms is 2021’s Gold Rush “The 5.2.0 release focuses on product updates that incorporate market and customer feedback to ensure value-driven enhancements in…

Companies’ shared customer-first philosophy helps enterprises around the world build brand love and loyalty by delivering billions of exceptional customer interactions annually Alorica, a global leader in customer experience (CX) solutions, and Talkdesk®, Inc., the leading cloud contact center for innovative enterprises, today announced a strategic partnership to deliver turnkey CX solutions. The partnership brings together Talkdesk’s cloud-based contact center platform with Alorica’s award-winning operational execution and…

 Demandbase, the pioneer and leader in account-based go-to-market, today announces Account-Based Experience (ABX) as the future of account-based marketing (ABM). Traditional ABM focused on identifying valuable accounts and attempting to engage them, regardless of whether the time was right or if they were interested in hearing from the vendor at all. While sometimes effective, this created a poor experience for buyers who want to engage with vendors on their own terms and on their own schedule. And, as the name…

Twilio to Make Minority Investment in Syniverse, Bringing Breadth of Experience to Serve Mobile Network Operators and Enterprise Customers Globally Partnership Will Create New Opportunities Across the Connected Ecosystem for Businesses to Deliver Reliable, Scalable and Rich Mobile Messaging to its Customers Syniverse, the world’s most connected companyTM, and Twilio, the leading cloud communications platform, today announced that they have entered into a partnership to accelerate the next wave of innovation in mobile…

Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, has conducted global research across 29 markets to uncover key insights into the Gen Z traveller. Marketing Technology News: New ISG Study Focuses on Digital Business Services While many Canadian Gen Zers have only just come of age, they certainly already know what they want when it comes to their travel plans, with 65% having already…

Caspar Schlickum to Lead Asia Pacific Region; Peter Kolster Hansen to Lead Next-Generation Content Services Accenture has expanded the worldwide leadership team of Accenture Interactive Operations with the hiring of Caspar Schlickum as regional managing director for Asia Pacific and Peter Kolster Hansen as managing director and worldwide lead for Next-Generation Content Services. Both will play a critical role in differentiating Accenture Interactive Operations’ product and service offerings to help clients reinvent…