ErosSTX and Amazon Prime Video Expand Strategic Output Deal to South Africa

Eros STX Global Corporation and Amazon Prime Video announced yesterday they have closed a multi-year first window output deal in South Africa, effective immediately. This deal expands on the existing strategic pan-European output partnership the two companies struck in the UK, France, Italy and most recently Scandinavia, in 2021.

Marketing Technology News: MarTech Interview with Tara DeZao, Product Marketing Director at Pegasystems

“Our strategic decision to maximize the potential of our film slate by partnering with our friends at Amazon has proven to be incredibly effective in European markets, and we look forward to replicating this successful model in South Africa”

At the same time, longstanding South African distributor Empire Entertainment and STX have renewed their theatrical output deal, first struck in 2015. The partnership has proven extremely successful for the two companies, with STX films including The UpsideHustlers and Greenland all performing extremely well in the territory. Empire will continue to manage the theatrical release of STX films in the region, with Amazon Prime Video taking Pay 1 Rights.

Marketing Technology News: SAP Partners in Brazil Bounce Back From COVID-19 Slump

As part of the multi-year Amazon deal, Prime Video subscribers in the territory will have access to view STXinternational’s slate of star-studded titles, including Memory starring Liam Neeson, The Marsh King’s Daughter with Daisy Ridley, Guy Ritchie’s upcoming spy thriller led by Jason Statham, the aerial war epic Devotion starring Jonathan Majors and Glen Powell, Greenland: Migration, once again led by Gerard Butler, and Muscle starring Vin Diesel from director F Gary Gray.

“Our strategic decision to maximize the potential of our film slate by partnering with our friends at Amazon has proven to be incredibly effective in European markets, and we look forward to replicating this successful model in South Africa,” said John Friedberg, President of STXinternational. “This growing alliance underpins the significant expansion of our production and acquisitions slate, allowing us to offer even more of the highly commercial filmed entertainment that has become synonymous with the STX brand.”

Marketing Technology News: Factoreal’s Newest Feature Is the Next-Level Addition to a True All-in-One Customer Engagement Suite