IAS Enhances YouTube Capabilities; Rolls Out Viewability and Invalid Traffic Measurement for YouTube Shorts

Video PlatformsEntertainmentNative & Programmatic Advertising
By PRNewswire
IAS ENHANCES YOUTUBE CAPABILITIES; ROLLS OUT VIEWABILITY AND INVALID TRAFFIC MEASUREMENT FOR YOUTUBE SHORTS

(PRNewsfoto/Integral Ad Science, Inc.)

Advertisers gain invaluable transparency into which YouTube Shorts ads are seen by consumers

Integral Ad Science, a leading global media measurement and optimization platform, today announced that it has rolled out new ad measurement tools for YouTube Shorts, the short-form video experience for users to create and share short, catchy videos.

Through the Total Media Quality for YouTube product suite, IAS is now providing viewability and invalid traffic measurement for YouTube Shorts’ rapidly growing inventory so that advertisers can be assured that their ads are seen by real users. YouTube Shorts now reaches 1.5 billion logged-in monthly users with 50 billion daily views.

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This expansion is the latest demonstration of IAS and Google providing advertisers with greater transparency into the performance of their ad campaigns.

“YouTube Shorts is enormously popular with advertisers, and we are pleased to broaden our work to provide this greater level of transparency,” said Lisa Utzschneider, CEO, IAS. “YouTube Shorts continues to grow quickly and globally, providing an incredible opportunity for our advertising partners.”

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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