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The Staff Writer:

Adaptive Narrative Martech — Brand Messaging That Rewrites Itself

In the past, when markets, society, and consumer expectations changed slowly, a static brand message worked. In today's fast-paced attention economy, companies have to...

The Art and Science of Persuasion: MarTech’s AI is Becoming The Ultimate Creative Alchemist For Retail Media

Retail media has gone from a little experiment to one of the most powerful and fastest-growing advertising channels in today's digital economy, which is...

Composable Intelligence: Building Modular Martech That Thinks Together

There are a lot of powerful AI tools in the modern MarTech ecosystem, such as analytics engines, content generators, predictive models, and recommendation systems....

Martech and the Rise of Adaptive Automation 

The world of modern marketing is always changing. It's a fluid, data-rich place where customer expectations change in real time and new channels pop...

Martech for the Hybrid Customer Journey

There are no longer any clear lines between digital and physical marketing. In today's connected economy, the customer journey moves smoothly between screens, stores,...

Building The Nervous System Of Modern Marketing: Inside The Future Of Connected Martech Infrastructure

The digital marketing ecosystem isn't just a bunch of tools anymore; it's turning into a living, sensing thing. What used to look like a...

The SaleStar Podcast:

B2B SaaS Marketing Best Practices Featuring Andrew Frawley, CEO of Data Axle
AI Agents And Their Impact on Sales, Marketing Experiences: with Ben Weikert, Senior Director, Product Marketing and GTM Innovation at Salesloft
The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
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