Simon Data Unveils Transform Initiative to Help Brands Scale Personalization

 Launched at WORLDZ 2019, exclusive program empowers marketers with ability to deliver next-gen customer experiences

Simon Data, the market-leading enterprise Customer Data Platform (CDP), debuted its invitation-only program Transform by Simon Data at WORLDZ 2019, the global community and summit connecting most influential business and cultural leaders. The program is designed to accelerate a brand’s ability to scale one-to-one personalized customer experiences. This initiative comes on the heels of Simon Data’s recent $30 million Series C funding round and demonstrates the company’s commitment to helping brands reimagine and reconfigure data to keep pace with customer lifetime value and evolving consumer expectations.

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“Companies must reconceive strategy, data, technology, process, and teams in order to deliver a memorable and meaningful experience with each human interaction. This is challenging without the right partner, and impossible at scale without the right technology infrastructure,” said Joshua Neckes, Co-Founder and President of Simon Data. “Simon Data is in a unique position to serve as a strategic transformational partner to brands, helping them to navigate and act on consumer data that is the most valuable at a given point in time in their consumer journey. Transform is the latest example of our commitment to simplifying the CX process for major brands.”

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Benefits of the Transform by Simon Data Initiative

Transform is an exclusive, complimentary program for digitally progressive executives to help their brands re-examine and improve their marketing strategy, data, technology, teams, and processes.

Through experience diagnostics, custom workshops, deep-dive retreats, and a curated community of senior decision-makers, brand leaders are able to more effectively meet consumer expectations amid current trends through a historical lens, identify and activate next-generation customer experiences, and connect with other thought leaders on the future of CX. Brands can expect to see benefits including:

• Diagnostics – an extensive assessment of a brand’s marketing and experience capabilities, resulting in recommended proof of concept campaigns and a business case for action.
• Workshop – an in-depth, custom workshop with industry-leading case studies and exercises to help brands identify and prioritize strategies and tactics for delivering 1:1 experiences at scale.
• Retreat – curated retreats where leaders from top brands share case studies and immerse themselves in co-creation exercises while building trusted relationships.
• Community – a year-round, digital community for executives to exchange best practices and support each other as they drive transformation across their industries.

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