Apptio Welcomes New Chief Marketing Officer, Anton van Deth

Apptio, Inc., the leading provider of SaaS solutions that enable organizations to make informed decisions as they analyze, plan, optimize, control, and collaborate about the investments that will transform the IT operating model, is proud to announce the appointment of Anton van Deth as its new Chief Marketing Officer. In this role, van Deth will be responsible for growing Apptio’s market leadership globally, driving demand for its world-class IT financial management solutions, launching new markets and accelerating brand awareness. In this role, van Deth will report directly to Apptio’s CEO, Sunny Gupta.

“We’re thrilled to welcome Anton to our executive leadership as we rapidly scale and grow the business globally,” said Sunny Gupta, CEO of Apptio. “Anton brings an incredible depth of proven enterprise marketing experience and a deep understanding of our customers’ needs. His past success scaling marketing organizations globally and people-first approach make him an ideal candidate for the role.”

Marketing Technology News: Omnisend Joins SaaS Giants Mixpanel and BigCommerce in Migrating Their Platform to Google Cloud

van Deth has more than 25 years of experience in demand generation, marketing operations, and product marketing with organizations including Symantec, Red Hat and Informatica. In his previous roles, van Deth has transformed and grown marketing teams, while ensuring maximum operational efficiency and effectiveness. He built solutions that delivered significant business results, including regional turn-arounds in Australia, Japan, France, UK and Germany, all of which continued to see growth years after transitioning.

Marketing Technology News: We’re Trapped in a Social Filter Bubble

“It’s an exciting time to join Apptio as the company is on an incredible trajectory for expansion and growth,” said van Deth. “The fundamental IT operating model has changed and complexity has exploded in the wake of cloud-first strategies and agile delivery models. Apptio is the only company in the world perfectly situated to address these challenges and I look forward to working with Sunny and an exceptional team to bring Apptio into every organization worldwide.”

Marketing Technology News: Seller Labs Acquires X-Cart