Kirusa Launches Konnect – An Omnichannel Communications Platform In Rwanda

The platform will enable enterprises in Rwanda to engage with customers through messaging, voice and chatbots

Kirusa, a global leader in communication solutions over data networks for consumers and enterprises, announced the launch of Kirusa Konnect in Rwanda. Kirusa Konnect is a cloud-based Communications Platform as a Service (CPaaS) offering for enterprises designed to bolster customer engagement using instant, two-way and interactive communication over multiple channels including messaging, voice and rich media bots.

Marketing Technology News: Triton Digital Integrates Wedel Software’s MediaSales Traffic Solution with its Industry-Leading Audio Ad Server

With the launch of Kirusa Konnect in Rwanda, enterprises will have access to a self-serve portal and a rich set of APIs to conceive, execute and monitor omnichannel communication campaigns using one or more of the following channels and services:

• IP Messaging and Chatbots: Enterprises can build chatbots to engage with customers over OTT apps and RCS
• SMS: Enterprises can deliver SMS to users, and users can send SMS and have two-way conversations with enterprises
• SnapCall: Users can flash a call to get information, express interest, vote or give feedback
• Interactive Voice Response (IVR): Users can navigate voice prompts and menus to get relevant information or leave feedback
• Outbound Calls: Schedule outbound calls to users, e.g. for appointment reminders, alerts and OTPs
• REST APIs: Use APIs to incorporate the communication channels within applications

The popularity of OTT messaging apps such as WhatsApp, Messenger, iMessage, Viber, Telegram, and the incorporation of RCS within the Android Messages app is leading to a paradigm shift in enterprise messaging. Enterprises are adopting IP messaging as it provides a rich media experience while also reducing the cost of customer care. With access to multiple RCS and OTT messaging platforms, Kirusa Konnect helps enterprises move into the world of IP messaging.

Marketing Technology News: The HOTH Launches New eCommerce Video Product To Help Online Store Owners

Kirusa Konnect is made available in Rwanda through a partnership with Airtel Rwanda. Airtel is making various messaging and voice channels available to enterprises, using the Konnect platform.

The Konnect platform is already available in other countries, including Nigeria and Ghana. Kirusa Konnect services are targeted at all enterprises, including banks, e-commerce retailers, mobile app developers, educational institutions, government organizations, hospitals, travel companies, religious organizations and NGOs.

Amit Chawla, Managing Director, Airtel Rwanda said, “We are pleased to partner with Kirusa to launch Konnect in Rwanda. There is a huge demand for messaging and voice solutions, and by integrating Kirusa Konnect into our network, we are making it easy for a large set of aspiring and established businesses to leverage the power of mobile.”

Inderpal Singh Mumick, Founder, Chairman & CEO, Kirusa said, “Our expansion into Rwanda underlies our commitment to serve the enterprises in Africa using local partnerships and presence. Along with the platform, we also bring the local expertise from running the communication channels for thousands of African businesses and the expertise to build chatbots.”

Marketing Technology News: Infobip Partners With WMC Global Helping US Based Businesses Build Secure Customer Experiences