Comviva Leverages HCE Technology to Power the SBI Card Pay Service

The New Service Will Deliver Swift, Seamless, Secure and Convenient Contactless Mobile Payments to Customers

SBI Card has recently launched the SBI Card Pay service that enables customers to create a virtual card on their mobile phone for their physical Visa SBI credit card. The customers can now simply tap their mobile phone on a Near Field Communication (NFC)-enabled point of sale (POS) terminal to make payments. Besides SBI Card app, the service is powered by Comviva’s HCE Module from its mobiquity® Banking suite, that leverages host card emulation (HCE) technology and tokenisation to deliver swift, seamless, secure and convenient contactless mobile payments to customers.

To avail of the SBI Card Pay service, customers with an Android smartphone (housing Android OS KitKat version 4.4 and above) have to register their Visa SBI credit card on the SBI Card mobile application. This creates a virtual version of the physical card. Thereafter, customers can make payments at merchants by unlocking their mobile phone screen using fingerprints, the screen lock facility or an MPIN and tapping the phone at an NFC POS. This simple ‘tap and pay’ process has made contactless mobile payments swifter and more seamless for customers.

Marketing Technology News: SCORR Marketing Releases 7th Annual Report on Life Science Industry Marketing Trends

Hardayal Prasad, Managing Director and Chief Executive Officer, SBI Card, said, “SBI Card Pay is leveraging next-gen technologies like HCE to deliver faster, secure and more convenient contactless mobile payments to our consumers, redefining their payment experience. This new service will accelerate the growth of contactless mobile payments in India and make the country digitally empowered in the field of payments technology.”

Srinivas Nidugondi, Executive Vice President and Chief Operating Officer, Mobile Financial Solutions, Comviva, said, “With the growing NFC POS infrastructure in India and mobile phones becoming de facto wallets for consumers, we expect ‘tap and pay’ to become the future of contactless payments in India. We are happy to say that Comviva is supporting SBI Cards to make this future possible through its mobiquity Banking suite. The suite leverages HCE and tokenisation for seamless and secure contactless mobile payments and to bring the payment experience in India on par with the developed world.”

Marketing Technology News: Rakuten Marketing Data Reveals Cyber Weekend Continues To Outstrip Expectations

Security has remained a priority, whilst launching this service. The SBI Card Pay service uses tokenisation to convert a customer’s card information into a device-specific digital token. Hence, while executing a transaction, a digital token is shared and the customer’s actual card information is never revealed to the merchant, thus securing the transaction. In case the customer’s mobile device is misplaced, details of the card remain secure, as it is stored as digital tokens.

Moreover, customer convenience remains paramount. The service is a part of the SBI Card mobile application, which is a one-stop shop for managing credit card account, as well as making payments. Customers do not need to download any additional mobile application for this service.

Marketing Technology News: Creatio Joins Forces with Clients and Partners to Donate to Cradles to Crayons This Giving Season

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.