Questionmark Rebrands to Focus on Helping Customers Make Informed Decisions

Questionmark, the leading provider of enterprise-grade assessment software, has rebranded to better reflect how it helps customers to unlock their potential by making informed decisions.

Questionmark, the leading provider of enterprise-grade assessment software, has rebranded to better reflect how it helps customers to unlock their potential by making informed decisions

Too often critical business decisions are ill-informed, based on bad information. For instance, three quarters (75%) of candidates for jobs lie on their CV and three quarters (75%) of higher education students admit to cheating in exams. This makes it hard to get the right people for jobs, and to maximize performance.

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Lars Pedersen, CEO, Questionmark, said: “Decisions matter. So, the decision-making process should be informed and defensible. Organizations that are serious about getting the best out of their people and process need to be serious about assessment. That way employers and employees can learn, adapt, and improve the decisions that matter most.”

Questionmark helps ensure these critical decisions are based on valid, reliable, fair and defensible assessments. This is particularly important in areas of regulated activity where the cost of compliance failure is high.

The company has launched a new brand, logo and website to focus on why decisions matter. Questionmark helps organizations and their people unlock potential to deliver better performance. They do this through a secure enterprise-grade online assessment platform and professional services.

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Claire Strawson, vice president of marketing, Questionmark, said: “We enable organizations and individuals get a clear and accurate picture of how they perform to help them improve. Our new brand emphasises how we can help our customers to succeed. We remain the helpful experts with the experience to develop and deliver effective testing methods and questionnaires done in the right way, globally.”

Lars Pedersen continued: “Last year, we delivered close to 25 million assessments and double-digit percentage growth. This is a great achievement and we will keep our foot on the gas in 2020. Our new brand will enable us to build upon our success and accelerate our growth over the coming years.

“This year, we will focus on opening up new markets and adding new features to our product. We expect that our releases in 2020 will prove to be of great value to our customers.”

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