iQIYI Launches Service Experience Testing Stations in International Markets, With First Testing Station Operating in Singapore

iQIYI, Inc., an innovative market-leading online entertainment service in China, recently launched the operation plan for its service experience testing stations (the “Testing Stations”) in multiple international markets. The first Testing Station started its trial in Singapore at the end of 2019 and has been in testing and providing feedback to the Company on service experience. Similar Testing Stations in other markets including Thailand, Vietnam, the Philippines and Indonesia have been under preparation and will be launched in due course.

“Setting up service experience Testing Stations in local markets allow us to better adapt to local network and technological environments,” said Ye Tao, Vice President of iQIYI. “These Testing Stations will not only help iQIYI better understand the local market, but it will also strengthen our experience in dealing with area-specific scenarios or issues, an essential component in the further localization of our services.”

Marketing Technology News: Eros Now First Partners with NBCUniversal and Introduces ‘Eros Now Prime’

At present, terminals that are compatible with the Testing Stations include TVs, computers, and smart phones, while functions being tested by the Testing Stations include app opening speed, as well as the performance of video streaming, playback and search features. The testing method consists of iQIYI installing a variety of mainstream devices in the Test Station and connecting those devices to different local operators’ services respectively. This allows iQIYI to test the experience of its services in different local network environments and devices.

For example, for the Singapore region, iQIYI engineers have been able to analyze and compare the performance level of streaming popular content between peak and normal hours in the different network environments of M1, StarHub, Singtel and other operators by combining the Company’s self-developed framing data platform and an API monitoring system.

Marketing Technology News: IDTechEx Research on Virtual Reality: To Be or Not to Be

In June 2019, iQIYI officially launched the iQIYI App (International Version) and initiated global operations through establishing localized teams and partnerships and adopting SaaS models that empower its operating systems. iQIYI has been in cooperation with Astro, Malaysia’s leading media brand, to localize services and meet the market’s needs. By launching a Testing Station in Singapore with plans to roll out Testing Stations in other various markets, iQIYI can optimize its local product services through model testing and technical analysis. This will enable the company to acquire an accurate understanding of its services capabilities and products experiences in local markets and thereby provide better services.

Marketing Technology News: CBX Expert: Top-Tier Store Brands are a Strategic Necessity for Retailers