Browsing Tag

iQIYI

iQIYI Maximizes IP Value of Original Reality Show “FOURTRY”

By Optimizing Online and Offline IP Value Chain and Creating Diversified Consumption Experience iQIYI, Inc., an innovative market-leading online entertainment service in China, recently finished airing its original trend experience reality show FOURTRY (the "Show"). Having achieved domestic success by reaching a content popularity index of 7,106, the Show has also performed well in overseas markets as it made No.1 of the Top 10 Weekly Broadcast Lists of the iQIYI App in Malaysia, Thailand, Indonesia, Singapore, and the…

iQIYI Appoints Kelvin Yau as VP of International Business Department and GM of iQIYI Thailand

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced the appointment of Kelvin Yau as Vice President of International Business Department and General Manager of iQIYI Thailand. The appointment will take effect early 2020, and Kelvin will be responsible for iQIYI's strategic growth, operation and overall development in the Thai market. Kelvin Yau joins from BBC Studios, where he was Senior Vice President and General Manager of Greater China…

iQIYI Announces its 2020 Strategy of the iQIYI Knowledge App, Focusing on Educational Videos and IP-based Content

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced its 2020 strategy for the iQIYI Knowledge App (the "App") at the iQIYI Knowledge Ceremony (the "Ceremony") held in Beijing on December 18th, 2019. At the Ceremony, industry experts and partners including Liu Tianchi, founder of Liu Tianchi Performance Workshop, Guo Liang, Vice President of Qingting FM, John Gray, world master of marriage relationship, etc. gathered to discuss development trends of paid knowledge in 2020.…

iQIYI Receives Dual Certifications of ISO 27001 and ISO 29151 to Guard Global Users’ Information Security and Privacy

iQIYI, Inc., an innovative market-leading online entertainment service in China, recently received ISO/IEC and ISO/IEC certifications by the international certification authority DNV GL. This represents an important milestone for the Company in its information security management and user privacy protection capabilities, and also as the first company in China's online video industry to obtain dual certifications simultaneously. "It is our responsibility, obligation and commitment to guard data security and privacy for our…

iQIYI Announces Strategic Partnership with Malaysia’s Leading Media Brand Astro, Expanding Entertainment Services for Overseas Markets

 iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership with Astro, Malaysia's major pay-television service provider. Based on the global operations of the iQIYI App (the "App"), iQIYI will be cooperating with Astro on marketing and localization of iQIYI's services. Through iQIYI's middle-end for technology, products and content, Astro will be able to benefit from iQIYI's operational capacity; while iQIYI can reach local users through…

iQIYI Launches “AI Seniors Mode” on QIYIGUO TV, Further Improving Care for Elderly Users

iQIYI, Inc., an innovative market-leading online entertainment service in China, jointly with Galaxy Internet TV, recently unveiled the "AI Seniors Mode" (the "Mode") on the company's smart TV application QIYIGUO TV. Based on users' growing demands, iQIYI conducted researches on users' TV watching behavior, preferences and interests of elderly users and developed smart features to improve the overall experience for elders. The Mode enhanced the usability of the user interface…

2019 iQIYI iJOY Conference: Promoting Brand Growth through Content and Value-Driven Marketing

In 2020, iQIYI will invest over RMB 20 billion in over 200 new releases across diversified genres iQIYI, Inc., an innovative market-leading online entertainment service in China, held its annual iJOY Conference (the "Conference") in Shanghai on October 15th. Under the theme of "New Trends New Growth", the Conference served as a platform for iQIYI to announce its content and marketing strategy for 2020 and discuss the future prospects of China's entertainment industry with brand advertisers and iQIYI partners. On…

iQIYI and ABP Lead Development of Industry-wide “Specifications of Internet Interactive Video Data Format” to Promote Growth of…

iQIYI, Inc., a market-leading online entertainment service in China, and the Academy of Broadcasting Planning ("ABP") of the National Radio and Television Administration ("NRTA") jointly held the kick-off meeting for the development of the industry standard "Specifications of Internet Interactive Video Data Format" (the "Specifications"). Representatives and experts from the NRTA, China Electronics Standardization Institute, China Media Group, Tencent Video, Youku, Mango TV, Tsinghua University, and Beihang University among…

iQIYI VP Xie Danming Attends 2019 World AI Conference’s AITalk: The Age of AI Makes Art More Creative

Xie Danming, Vice President of iQIYI, Inc., was invited to AITalk, a pre-conference event of the 2019 World Artificial Intelligence Conference (“WAIC”) Shanghai West Bund Forum. WAIC is China’s first high-level conference that focuses on artificial intelligence (“AI”). At the event, Xie delivered a keynote speech titled “Making Art More Creative in the AI Era”, sharing his understandings on the role AI plays in entertainment and artistic creation. In his speech, Xie used iQIYI as an example to explain how AI is applied…

iQIYI VP Xie Danming Attends 2019 World Artificial Intelligence Conference’s AITalk: The Age of AI Makes Art More Creative

Xie Danming, Vice President of iQIYI, Inc., was invited to AITalk, a pre-conference event of the 2019 World Artificial Intelligence Conference ("WAIC") Shanghai West Bund Forum. WAIC is China's first high-level conference that focuses on artificial intelligence ("AI"). At the event, Xie delivered a keynote speech titled "Making Art More Creative in the AI Era", sharing his understandings on the role AI plays in entertainment and artistic creation. In his speech, Xie used iQIYI as an example to explain how AI is applied…

iQIYI Launches China’s First Interactive Commercial in “The Rap of China 2019” to Further Reinforce Its Commercial…

iQIYI, an innovative market-leading online entertainment service in China, recently launched China's first "interactive native video advertising" (the "Commercial") in The Rap of China 2019, iQIYI's original youth rap music reality show. This milestone not only reinforces iQIYI's diversified monetization model but also leads China's advertising industry into its interactive era. Native video advertising are commercials embedded in TV programs that feature characters from the show, serving as a complementary content for…

iQIYI Launches Interactive Video Platform Plug-in in Premiere Pro, An Easier and More Accessible Way of Making Interactive Videos

iQIYI, an innovative market-leading online entertainment service in China, announced to release its interactive video platform plug-in (IVP plug-in), the industry's first interactive video platform tool directly applied onto a video editing software. IVP plug-in enables creators to edit, preview and export interactive videos directly in Adobe Premiere Pro (referred to as PR), decreasing the technical requirements for video production, saving both time and cost in learning a new platform. At present, the IVP plug-in is…

iQIYI Delivers Integrated Online and Offline Entertainment Experience Through the 2019 iQIYI VIP Fan Carnival

Recently, iQIYI, Inc., an innovative market-leading online entertainment service in China, hosted its 2019 VIP Fan Carnival (the "Event") in Shanghai. The annual event is a large-scale celebrity and fan meetup gathering held by iQIYI which combines the platform services with its offline resources bring forward the ultimate entertainment experience to its users. Held under the theme of a "summer sports carnival", the event was attended by more than 60 celebrities and 7,000 fans and was met with great acclaim as posts on…

iQIYI Launches the First Domestic Interactive Film and Television Work “His Smile”, Providing Brand New User Experience to the…

iQIYI, Inc., an innovative market-leading online entertainment service in China, officially launched the first domestic interactive film and television work His Smile on June 20th. His Smile is the first interactive film and television work to be launched after iQIYI first announced the launch of the world's first interactive video guideline (IVG) in May this year. It uses the "branching plot" interactive function of IVG with 21 preset storyline options and 17 possible endings, breaking the traditional film and…

IQIYI and Astro Set iQIYI Content Channel in Malaysia, Bringing in New Model of Content Distribution

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership in content distribution with Malaysia's biggest pay-television service provider, Astro Malaysia Holdings Bhd ("Astro"). Based on the foundations of current cooperation on content distributions, iQIYI will expand its footprint to Malaysia by launching an iQIYI content channel with Astro under a new partnership, aiming to integrate and bring more exciting and high-quality contents to Malaysia…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

iQIYI and China Unicom Beijing Collaborates on Commercialization of 5G Technology

Building an Immersive VR Experience in Various Settings with 8K Playback Quality iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the launch of its 8K VR visual experience at China Unicom's 5G Innovation Showroom in Beijing, in effort to explore the commercialization of 5G technology. The two companies will collaborate to jointly produce customized VR products in the future. Along with China Unicom's 5G network, the 8K VR visual experience is brought to customers by…

iQIYI and ACM MM Launch 2019 Celebrity Video Identification Challenge

Promoting Breakthroughs of Video-Based Person Identification Technology iQIYI, Inc., an innovative market-leading online entertainment company in China, launched the official website of the 2019 Celebrity Video Identification Challenge. Held jointly by iQIYI and ACM International Conference on Multimedia, this year's AI competition focuses on video-based multimodal person identification technology and will bring together the world's leading researchers in AI to explore the boundaries of multimodal person recognition.…

iQIYI CTO Liu Wenfeng: AI is the Key to Maximizing IP Value

Liu Wenfeng, Chief Technology Officer at iQIYI Inc., an innovative market-leading online entertainment service in China, made a keynote speech about the company's innovation in AI at the APOStech 2018 event in Phuket, Thailand. Mr. Liu described the revolutionary potential of AI in maximizing IP value and improving user experience in the entertainment industry. iQIYI uses AI in all areas of its business, including intelligent content creation, production, automatic video tagging, distribution, playback, monetization and…

iQIYI Launches New System for Analyzing Video Popularity, Emphasizing Focus on Highest Quality Content

iQIYI  Will No Longer Show Total Numbers of Views for Videos on Its Platform, Reflecting Company's Commitment to Content Quality and Combating Fraudulent 'View Buying' iQIYI Inc., an innovative market-leading online entertainment service in China, announced the launch of a new system for evaluating the popularity of videos on its platform, taking into account diverse measures of viewer behavior including user interaction and sharing. As a result of the industry leading move to underline the company's commitment to the…