Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

EntertainmentContent Management
By PRNewswire
Firstlight Media and ThinkAnalytics Partner to Turbocharge OTT Personalization

Combined Solution will be Previewed at IBC Showcase Event

Firstlight Media and ThinkAnalytics are partnering to enable OTT and pay-TV providers to deploy powerful new cloud-native personalization capabilities that drive long-term subscriber value.

The two companies will leverage Firstlight Media’s content management system (CMS) and ThinkAnalytics’ best-in-class cloud-native Content Discovery Platform to empower product owners and programmers to deliver personalized viewing experiences that combine the best of human editorial and AI-powered recommendations.

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Firstlight Media and ThinkAnalytics are partnering to advance the science of OTT video personalization (CNW Group/Firstlight Media)
Firstlight Media and ThinkAnalytics are partnering to advance the science of OTT video personalization (CNW Group/Firstlight Media)

Firstlight’s CMS offers real-time metadata management, pre-integration of third-party enrichment providers, storefront previsualization tools with real-time and scheduled publishing, and editable electronic program guides. The integration with ThinkAnalytics’ cloud-native Content Discovery Platform will increase the ability of Firstlight’s CMS to deliver enhanced personalized recommendations and content discovery based on a wide range of defined or customized use cases that are proven to boost viewer engagement.

Firstlight Media and ThinkAnalytics will discuss solutions for more powerful personalization during an IBC Showcase event on Thursday, Sept. 10 at 3:00 p.m. BST. The panel will feature: Andre Christensen, CEO and co-founder of Firstlight Media; Juan Martin, CTO and co-founder of Firstlight Media; Gabriel Berger, CEO of ThinkAnalytics; and Bryan Bossard, director of strategic accounts for ThinkAnalytics. Colin Dixon, chief analyst and founder of nScreenMedia, will moderate the discussion.

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“The nirvana of personalization is knowing not only the ‘what’ in the viewer’s decision-making process but also the ‘why,'” said Christensen. “The combination of ThinkAnalytics’ suite of tools and our own real-time personalization capabilities will turbocharge our customers’ ability to gain deeper, more actionable insights into content that’s coming – and content that was missed – that matters to the viewer.”

“Keeping audiences engaged when there is so much competition for eyeballs requires the ability to anticipate each new step in the viewer’s decision matrix,” said Berger. “This partnership will help customers drive engagement by enabling more informed, real-time programming decisions that really resonate with viewers. ”

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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